NewThe Clay GTM Engineer Cohort starts on 10 Nov. Secure your seat.
Clay Artisan Partner
Official agency partner
Smartlead Certified Partner
Certified email outreach experts
★★★★★
"Overdelivered every step"
★★★★★
"£50k+ in revenue in 43 days"

Fix, build or automate your cold outreach

Clay-certified GTM engineers using Clay, Claude Code and the best outbound tech available to fill your calendar with qualified sales meetings, every single month.

Clay Artisan Partner · Certified in HubSpot & Salesforce · One fixed price, start with a 30-day pilot

Trusted by 136+ B2B
companies around the world
The problem

People call us when...

We help B2B sales teams grow revenue by training their reps on Clay, embedding elite GTM engineers, or running their GTM for them.

01

No time & limited internal bandwidth.

"I know Clay could change everything. I just don't have 40 spare hours to figure it out."

You're closing deals, managing the team and putting out fires. Learning Clay, warming up inboxes and getting your tools to talk to each other is a full-time job, so it keeps getting pushed to "next week". Meanwhile, your competitors are already in your prospects' inboxes.

02

Lack of clarity on what to build.

"Every LinkedIn guru says something different. I can't afford to burn six months and $20k finding out."

Clay, signals, waterfall enrichment, AI agents, Claude Code. There are a thousand ways to do outbound, and most of them burn your domain, your budget and your patience. You need someone who has already made the expensive mistakes, so you don't have to.

03

No ROI.

"We bought Clay and Smartlead. Six months later we've got a big bill and zero meetings to show for it."

The subscriptions renew every month. The logins gather dust. Your team scratched the surface, got stuck and went back to doing it by hand. That's not a tool problem. It's an implementation problem, and it's exactly what we fix.

Sound familiar? It's not your fault.

We help B2B sales teams grow revenue by training their reps on Clay, embedding elite GTM engineers, or running their GTM for them.

Apply NowFree GTM roadmap if you qualify
How it works

What we'll build together

Here are the exact end-to-end outbound systems that book meetings for you. Five steps, built inside your own tools, run by us, and yours to keep.

Step 1 of 5

Data intake

When we onboard you, we gather every data point from your existing sales process.
✓Every past sales call from your notetaker, digested to find what your best customers have in common
✓Interviews and reverse demos with your sales team to understand what your product is, what pain points you solve and who your ICP persona is
✓Every contact and company in your CRM is pulled in, so we never contact someone you've already worked with
✓Onboarding is just 3 steps: contract signature, invoice payment and a 5-10 minute form to fill in so we have all the data points that we need for the data intake step. Then a quick onboarding call and we start.
What you get
Your 4 P's locked in: product, persona, pain points and process.
No call recordings or CRM yet?
No problem. We source everything from scratch, and every contact is still screened against your do-not-contact list and current customers before a single email goes out.
Fireflies
Gong
Fathom
HubSpot
Attio
Salesforce
Tally
Sales callsFireflies
CRM dataHubSpot
Intake formTally
Business profile✓ 4 P's locked
ProductWhat you sell
✓
PersonaWho you sell to
✓
Pain pointsProblems you solve
✓
ProcessHow you sell
✓
Step 2 of 5

Map your total addressable market

Every company in your target universe, mapped.

We use 30+ web scraping techniques to build a list of companies that mirror your best-fit accounts. Then we size it, so you know exactly how big your target market is.

✓Your entire total addressable market segmented with our 5-step framework, based on sub-industries, geographies, maturity stages, and triggers and signals.
✓Every account scored and tiered (Tier 1, 2, 3) on fit, triggers and signals
✓Companies you already work with or already contacted filtered out
What you get
Your entire target market, quantified, segmented and tiered.
Clay
Apify
PredictLeads
DiscoLike
BuiltWith
Sumble
Exa
Target universe✓ Sized
2,480 best-fit accounts
mapped, quantified & tiered
Tier 1High fit + live signals
320
Tier 2Strong fit
740
Tier 3Possible fit
1,420
Sub-industryGeographyStageSignals
Step 3 of 5

Find, enrich & qualify ICP contacts

We use 5+ methods to build a dream list of your ICP contacts.

Inside every target account we find everyone who matches your ICP job titles. Then we enrich, qualify and research every contact, so each one gets a personalised, relevant message.

✓Decision-makers, end-users and influencers matched to your buyer personas
✓Waterfall enrichment across multiple providers for verified emails, mobiles and LinkedIn profiles
✓Accounts and contacts qualified against your ICP, with bad fits removed before they cost you a domain
What you get
A clean, verified list of the right people at the right companies.
Apollo
FullEnrich
Clay
LinkedIn Sales Navigator
Prospeo
MillionVerifier
Sarah ChenVP Sales · Ramp
✓ ICP match
Work emails.chen@ramp.com
✓
Mobile+1 (415) 555 0182
✓
LinkedIn/in/sarah-chen
✓
Step 4 of 5

Real-time, signal-based outbound

Reach them the moment they're ready to buy.

Timing beats everything. We track 60+ intent signals across your entire market and fire outreach the moment one lands, while your competitors are still cold-calling a static list.

✓New funding, hiring sprees and job changes
✓New leaders, tech-stack changes and website visits
✓Each signal routed to the right contact with the right angle, automatically
What you get
Your outreach lands when they're most likely to say yes.
PredictLeads
RB2B
UserGems
Crunchbase
Clay
Live signals● Monitoring
New funding roundCrunchbase
Email queued
Hiring 3 SDRsPredictLeads
Email queued
New Head of SalesUserGems
Email queued
Visited your pricing pageRB2B
Email queued
Step 5 of 5

Personalised outreach that books meetings

Human-written. AI-scaled. Every message approved by you.

A human writes the copy for your first 5 target leads. Once it's right, AI scales that exact voice across hundreds, if not thousands, of contacts. No robotic templates, no spray and pray.

✓Cold email is our default: it delivers 80% of the results for 20% of the effort
✓Deliverability handled for you: domains, inboxes and warm-up
✓Optional add-on channels: LinkedIn, SMS, WhatsApp, voice notes and video prospecting
✓Every positive reply sent straight to you by email and Slack or Microsoft Teams
What you get
Qualified meetings landing in your calendar, week after week.
Smartlead
Plusvibe
HeyReach
Primeforge
Claude
Slack
This week5 meetings booked
Mon14
Tue15
Wed16
Thu17
Fri18
Ramp10:00
Vanta14:30
Linear11:00
Cobalt16:00
Deel15:00 · Just booked
Qualified meetings, week after week

The result: a calendar full of qualified meetings

All software is included (you only cover your domains and mailboxes), every step is done for you, and everything we build is documented and handed over. You just show up to the calls.

Apply NowFree GTM roadmap if you qualify
Proof

Our emails get replies like these

Real replies from real prospects, straight out of campaigns we run for our clients.

Re: Enterprise Account ExecutiveReal inbox, names blurred
Our opener

“Are you still hiring for the Enterprise Account Executive role?”

One plain question, then one sharp line on the exact pain: enterprise deals that stall across ops, IT and procurement.

Their reply

“Yes we are still hiring… I'd be happy to jump on a call so we can have a discussion…”

Cold emailCall requested
Re: Senior Account ManagerReal inbox, names blurred
Our opener

“Are you still hiring for your Senior Account Manager role?”

Named the hard part of the hire: someone a construction exec sees as a peer, not a vendor rep.

Their reply

“I'd like to introduce you to […], our TA Team Lead… if it seems like a good fit, we can send over our agreement.”

Forwarded internally in 4 hrsIntro call offered
Re: music licensing for student productionsReal inbox, names blurred
Our opener

“Looked into [your] animation program. Every student production needs cleared music…”

Researched the exact program, then one follow-up with a new angle: custom music, not just a catalogue.

Their reply

“I'm including the Director of our Film Festival Dept. as this might be of interest to her.”

Replied after 1 follow-upDecision-maker looped in

Unedited replies from live client campaigns. Prospect names and emails blurred.

Signal based outbound

Catch them the moment they're ready to buy

Here's a dirty secret about cold email: the message matters, but the timing matters more. Hit someone the week they put out a new job ad, hire a new sales leader or start shopping for your solution, and you're not "cold" anymore. You're relevant. We track 60+ buying signals across 30+ data sources and reach out the moment one fires. Thousands of prospects, each one contacted for a reason.

60+
Buying signals tracked
30+
Data sources stacked
24/7
Monitoring, every account
A few of the signals we run for clients right now
Company signalsSomething just changed inside the business.
Fresh funding round
Crunchbase
Hiring surge
PredictLeads
Headcount growth
Clay
New exec or leader hired
UserGems
New product launch
PredictLeads
Tech stack change
BuiltWith
Using a competitor's tool
Sumble
Visiting your website
RB2B
New office or market
Exa
Merger or acquisition
Crunchbase
Ad spend ramping up
SEMrush
Bad reviews of a competitor
G2
People signalsThe buyer just did something worth reacting to.
Just changed jobs
UserGems
Just got promoted
Clay
Engaging with competitor posts
Following a competitor page
PhantomBuster
Market & CRM signalsHidden revenue already sitting in your data.
Lookalikes of your best customers
DiscoLike
Closed-lost deals worth reopening
HubSpot
Dormant contacts back in-market
PredictLeads
New industry regulation
Google Alerts

Signals stack. That's where the magic is

One signal on its own doesn’t tell you much. But when a company raises money, hires a new Head of Sales and posts three SDR roles in the same month, they’re buying. We only reach out when the signals line up like that.

See your signalsWe'll map the best ones for your market, free
Case studies

Results, not promises

136+
happy B2B clients
4.9/5
average client rating
$1.1M+
closed won + pipeline for one client
Wunder Talent
45+
sales opportunities in 2 months

We set them up to react automatically the moment a company in their market opens a new role, so they're first in the door every time.

Anicca Digital
80+
sales opportunities in 5 months

A steady stream of qualified opportunities, including 5+ enterprise accounts.

Global Moderation Platform
$300k
closed won, plus $825k+ in pipeline

Revenue and pipeline from the first year of working together.

Verified reviews

136+ B2B companies can't be wrong

Don't take our word for it. Here's what founders and sales leaders say after working with us.

5 star rating
Verified Review

"Unlock GTME generated us £50k+ in revenue in 43 days. The LinkedIn system that they set up for us meant that we were flooded with leads and we even had to pause the campaign as we couldn't catch up with the requests for our services coming in."

5 star rating
Verified Review

"Working with Unlock GTME has been a pleasure as they have been instrumental in transforming our sales process. We have made remarkable growth in sales and doubled our meetings booked."

5 star rating
Verified Review

"...The Unlock GTME team not only solved my complex outbound workflow issue but also guided me through the process step-by-step, clearly explaining the rationale behind each decision. Our workflow is now automated and designed to scale, our messaging is much more personalized, and I've reclaimed valuable time to focus on sales and growth."

5 star rating
Verified Review

"Having spoken to numerous Clay Expert agencies, I am glad that we chose Unlock GTME to build out our evergreen campaigns. After just 59 sent emails, we already booked in a call with a big bank that fits our ideal client profile."

5 star rating
Verified Review

"Unlock GTME automated 80%+ of our backend operations that were done by humans before. From the free automation alone we saved over $1k a month and Unlock GTME overdelivered every step of the service delivery."

5 star rating
Verified Review

"We had no outbound sales experience when we started working with Unlock GTME. They mastered our lead generation, segmented our ideal client profile, and executed sales campaigns that filled up our calendar with 3-4 meetings per week."

Unlock GTME students
1,219+ Students Trust Unlock GTME
Load more reviews
Apply NowFree GTM roadmap if you qualify
Where we fit in

We do the grind. You do the closing.

Your reps should be on calls, not stuck in spreadsheets and inbox settings. We run every step up to the booked meeting, so your team only shows up when there's a deal to win.

We handle all of this
Market & signal mapping
Domains & inboxes
Inbox warm-up
Lists & enrichment
Copywriting
Sending
A/B testing
Reply handover
You handle this
Take the meeting
Close the deal
Start Your 30-Day Pilot5,000 ICP leads contacted, all software included
Still comparing

Here's why teams pick us

You've got three options: hire an agency, build it yourself, or work with us. Here's the honest side-by-side.

Features
Unlock GTME
Traditional agencies
DIY / in-house
Signal-based targeting across 60+ buying signals
✓
✕
✕
All software included, you only cover domains & mailboxes
✓
✕
✕
Clay Artisan Partner with certified Clay, Smartlead & HeyReach experts
✓
✕
✕
Human-written copy, scaled by AI
✓
✕
✓
A/B testing and campaign iteration every week
✓
✕
✕
Mobile numbers on positive replies
✓
✕
✓
CRM sync (HubSpot, Attio, Salesforce)
✓
✕
✓
Client portal and live dashboard
✓
✕
✓
You own the data, tables and workflows
✓
✕
✓
Live in 30 days, not after a 3 to 6 month ramp
✓
✕
✕
No 12-month lock-in
✓
✕
✓
Grey tick = possible, but you'll need to set it up, pay for it and run it yourself.
Start Your 30-Day Pilot5,000 ICP leads contacted, all software included
Your first 90 days

What to expect

No black box and no vague promises. Here's exactly what happens, week by week, from the day you sign to the day you're scaling the winners.

10
Campaigns launched
5,000+
Contacts targeted
3+
Emails per contact
15,000+
Emails of real data
Month 1Weeks 1 to 4

Set up and launch

Your sending infrastructure goes in and the first 5 campaigns go live.

✓Weeks 1 to 2: domains bought and inboxes warmed up, so you land in the inbox, not spam
✓Campaign logic agreed: who we target, which signals, which angles
✓Weeks 3 to 4: your first 5 campaigns go live
Month 2Weeks 5 to 8

Scale the test

5 more campaigns go live, each one testing a new angle, signal or market.

✓10 campaigns running side by side
✓Hooks, offers and calls to action A/B tested in every campaign
✓Positive replies hitting your inbox, Slack or Teams in real time
Month 3Weeks 9 to 12

Double down on what works

15,000+ emails of real data tell us exactly what to scale and what to switch off.

✓Winning messages, verticals and signals identified
✓Losing campaigns paused, winners scaled
✓A repeatable outbound engine you can keep running
Example pilot

What a pilot can look like

Here's an example of the first four campaigns we'd launch for a company selling to finance teams. Every pilot is built around your market, your signals and your offer.

Campaign 01
New-in-role CFOs

Finance leaders who just started. New seat, new budget, open to fresh ideas.

Prospeo
Campaign 02
"PayPal" in the job ads

Companies hiring finance roles that mention PayPal in the job description.

PredictLeads
Campaign 03
Lookalikes of your best clients

Companies that mirror the best customers already sitting in your CRM.

CompanyEnrich
Campaign 04
Your website visitors

Companies already checking you out, identified and contacted while they're warm.

Knock2

Inside every campaign, we A/B test what actually moves the needle

We don't guess which message works. We split-test it, then let the reply data decide.

The hook
A: "Saw you've just joined as CFO..."
B: "Noticed you're hiring 3 finance roles..."
The offer
A: A free month-end close audit
B: A 15-minute cost-saving teardown
The call to action
A: "Worth a quick chat?"
B: "Want me to send over the breakdown?"

From month 3 onwards: just take the calls

The winners keep running. Every positive reply lands straight in Slack, Microsoft Teams or your inbox, so your sales team can jump on it while the lead is still warm.

Start Your 30-Day Pilot5,000 ICP leads contacted, all software included

Example offers and hooks are illustrative, not client results.

Transparent pricing

One price. All software included.

No hidden setup fees, no surprise software bills, no 12-month lock-in. Start with a pilot, or go straight to the full engine.

Test the market
30-Day Pilot

Find the message your market can't ignore, without hiring a single SDR.

✓Email deliverability set up: domains bought, inboxes warmed
✓Your total addressable market mapped, segmented and tiered
✓5,000+ ICP contacts found, enriched and verified
✓5 signal-based campaigns, 3+ emails per contact
✓A/B testing on hooks, offers and calls to action
✓A battlecard on every prospect
✓Client portal, live dashboard and weekly reports
✓Instant reply alerts by email, Slack or Teams
✓All software included (domains & mailboxes extra)
$2,749/ one-off
Contract signed, invoice paid, quick onboarding call, then we start.
Start Your 30-Day PilotAll software included, one fixed price
Scale what works
3-Month Retainer
Most popular

The full engine: launch, test, then double down on the campaigns that book meetings.

✓Everything in the 30-Day Pilot
✓10+ campaigns live across months 1 and 2
✓15,000+ emails of real data, analysed in month 3
✓Winners scaled, losers paused, every single week
✓Priority reply handling
✓Sales scripts for cold, warm and closing calls
✓Weekly calls plus async Slack with your account team
✓All software included (domains & mailboxes extra)
$2,499/ month
3-month minimum, then rolling monthly. Cancel any time after.
Apply For The RetainerFree GTM roadmap if you qualify
Optional add-on
Go multi-channel: +$500 per extra channel
Pilot: $500 one-off per channel · Retainer: $500 per channel, per month

Cold email is included and does 80% of the heavy lifting. When your market answers on other channels too, layer them on top, fully managed by us.

+ Voice notes+ SMS+ LinkedIn+ WhatsApp+ Video prospecting
✓All software included (domains & mailboxes extra)✓You approve every email✓You own the data and campaigns✓Custom volumes? Talk to us

For comparison: one mediocre SDR costs $60,000+ a year plus tools, recruiter fees and 3 to 6 months of ramp before their first meeting.

Got questions? Good.

Straight answers to what founders and sales leaders ask us before they sign.

What results can I expect?
Every market is different, so we won't promise a number before we've mapped yours. What you can expect: 5,000+ ICP contacts reached, 5 signal-based campaigns tested in the pilot (10+ on the retainer), and qualified meetings landing in your calendar. For reference, Wunder Talent got 45+ sales opportunities in 2 months and Anicca Digital 80+ in 5 months.
How fast will I see results?
Weeks 1 to 2 go into buying domains and warming up inboxes, so you land in the inbox, not spam. Your first 5 campaigns go live in weeks 3 to 4, and positive replies start arriving from there.
Do you guarantee results?
No, and anyone who promises you a number of meetings before seeing your market is guessing. If you haven’t found product-market fit yet, or you’ve never booked a meeting from cold outreach, it will take longer to get it right. That’s why we’re picky about who we work with. We only say yes when we’re confident we can get results, and that’s why most of our clients see positive replies within weeks of launch. What we can’t control is the market. Budgets freeze, regulations change, and demand dips. Those are the only reasons we won’t put a number in a contract. What we will guarantee is the work. Every campaign gets tested, reviewed and improved every week until it books meetings. We’ve done this for 136+ B2B companies across recruitment, agencies, SaaS, fintech and professional services, using Clay and the rest of a full outbound stack that we pay for (you only cover your domains and mailboxes). Don’t take our word for it. Read the case studies. If we take you on, it’s because we know we can deliver. If we don’t think outbound will work for you, we’ll tell you on the first call.
Do I get to approve the copy and the lead lists?
Yes. You approve every email before it goes out, and we agree the campaign logic with you up front: who we target, which signals and which angles.
How much work is it on my side?
Very little. You fill in a short intake form, give us an interview on your product, persona and pain points, and approve the copy. We handle everything up to the booked meeting. You take the meeting and close the deal.
Is outbound right for my business?
It's a strong fit if you sell B2B with a real deal size, you know who your buyer is, and that buyer can be found on LinkedIn. Agencies, recruitment firms, B2B SaaS and anyone selling to local businesses do especially well. It's not a fit if you're pre-product, haven't defined your ICP, sell to consumers or want high-volume spam. Not sure? We'll tell you straight on the first call.
Do I need to buy any tools?
Only your domains and mailboxes. We can buy them in your account or ours, whichever you prefer, and you get full access to them at handover. Every other tool cost is included in your price, so there are no extra software bills on top.
Who owns the data and the campaigns?
You do. We build inside your own tools, and the data, tables, workflows, campaigns, domains and mailboxes are yours to keep. Everything is documented and handed over.

Still got a question? Ask us on a 15-minute call.

Apply NowFree GTM roadmap if you qualify

Fancy launching 5+ cold outreach campaigns in 30 days to get new leads?

Just chat to us and we will help you figure out what tools, campaign angles and messaging works best for your target market.

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