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Duplicates everywhere, contacts who left a year ago, leads routed to the wrong rep. Fixing it means going through thousands of records one by one, and nobody on your team has the hours. We do. Book a free audit and we’ll show you exactly what’s broken and how we’ll fix it in 30 days.
We cap it at 5 audits a week so each one gets a proper look. 2 left this week.
Two of these sound familiar? That's normal. Three? Your data is the bottleneck, not your strategy, not your headcount, not your tooling.
Duplicates everywhere
Half your contacts have switched jobs or emails, and you still check this manually
Ad spend chasing dead accounts
Still paying ZoomInfo for numbers that don't connect
Someone updating records by hand, again
Your reps shouldn't have to guess who's worth a call. We pull the fields that matter into every record, score each one against your ICP, and tier your entire CRM, so everyone knows exactly where to spend their time.
Every account and contact in your CRM gets the data you need to segment it properly.
We set your scoring rules at kick-off and build them in Clay to rank every record by fit.
Every account and contact lands in Tier 1, 2 or 3, so your reps always know who to work first.
The result: no more reps calling 20-person companies when your sweet spot is 500. No more ad spend on accounts that could never buy. Just a CRM that tells your team who to go after next.
Thirty days. One fixed fee. We rebuild your CRM into something your team actually trusts, then you decide if it's worth doing again.
We agree exactly what a good-fit account looks like, then rebuild your CRM around it - field by field, inside Clay.
Every flow is built for your ICP and your CRM schema, then validated by hand on sample records before anything goes live.
Industry, revenue, headcount and more pulled into every account and contact, then your entire CRM tiered 1, 2 and 3, written back cleanly to HubSpot, Salesforce, Attio or Pipedrive.
Governance docs, video walkthroughs and checklists, so your team understands exactly how the CRM works without us.
We look at your status quo, identify success criteria and understand your decision process, then give you a free roadmap for a 30-day CRM tidy-up and implementation. You then decide if we're the right partner to do the work.
We define scope, requirements, timelines, and what success looks like by the end of the 30 days, based on what your team actually needs.
We give you everything you need to make a confident yes or no decision on the proposal, with a fixed-price investment.
Three deliverables, built inside your CRM, not a spreadsheet on the side.
You complete a short intake form, share CRM access (and your Clay workspace, if you'd rather we build on your own plan), and send over 20+ sample records so we know exactly what we're working with before the clock starts.
A 60-minute call to confirm scope, lock your ICP definition, and agree the enrichment logic. We build the first version directly in a CRM sandbox, so nothing touches your live data yet.
You get a Loom walkthrough alongside a side-by-side of enriched versus original records. You leave comments, we refine the field logic and data sources based on what you flag.
Enrichment runs across your full account and contact base. Every batch passes through human QA and AI QA before it ever writes to your live CRM.
Final review of the model, documentation delivered, and your team signs off before we call the pilot complete.
Core pilot covers accounts and contacts end to end. Each optional add-on below runs as its own separate 2-week phase.
Track job changes, promotions, and other buying signals directly inside your CRM.
Automatic re-validation of emails, titles, and headcounts for your Tier 1 and Tier 2 accounts and contacts, on a cadence you set: daily, weekly or monthly.
Every inbound lead gets enriched and verified the moment it hits your CRM, before a rep ever sees it.
Verified mobile numbers and direct dials added across your top-tier accounts and contacts.
Leads get routed and assigned to the right rep automatically, by territory, tier, or round robin, with no manual triage.
We refine your scoring and tiering model over time using real conversion data, so it gets sharper the longer you run it.
"Working with the team at Unlock GTME has been a game-changer for us. Our team went from being complete beginners in RevOps to having our entire sales process fully automated - with Clay now sitting right at the heart of how we approach sales. What really stood out was how attentive they were throughout the process. They didn't just build something and hand it over - they walked us through it step by step, with 1-on-1 coaching that gave our team the skills and confidence to run things ourselves. Thanks to that hands-on approach, we now have a sales channel we can depend on for the long run. On top of that, the Unlock GTME team brought a huge amount of Clay knowledge to the table. That expertise was invaluable when it came to defining our ICP and getting clarity on our TAM - it felt like they understood our challenges before we even finished explaining them. All in all, the service has been nothing short of excellent. Their mix of deep know-how, patience, and collaborative spirit makes them stand out from the crowd. Honestly, if you're thinking about working with them, just go for it - you won't regret it."
"Super impressed with the speed and effectiveness of the Unlock GTME team. They helped us stand up multiple Clay<>CRM workflow automations that have 10x'd our sales team's outbound efforts and kept quality extremely high. Highly recommend their team!"
"Unlock GTME automated 80%+ of our backend operations that were done by humans before. From the free automation alone we saved over $1k a month and Unlock GTME overdelivered every step of the service delivery."
Not just a cleaner CRM. Here's what's in your hands when the pilot ends.
Deduplicated, merged and enriched company records with ICP tiering, so every list your team builds starts from the same source of truth.
Validated emails, direct dials and accurate titles, refreshed on a schedule and monitored for job changes.
Built in your CRM and in your Clay workspace or ours. Every workflow recorded and written down. Clay tables and data transferred to you whenever you want them.
A custom tiering model that ranks accounts by fit and intent, so reps work the list top-down instead of guessing.
No recruiting, no 3-month ramp. You get a senior RevOps team working in your CRM from week one.
Straight answers to what RevOps and sales leaders ask us before they start.
Yes. We build in your CRM, and in Clay you choose: use our Clay plan, or your own if you want to own the data from day one. If we build on ours, we transfer the Clay tables and data across to you, no problem. When the pilot ends, the tables, the logic and the documentation are yours.
About two hours in week one to agree scope and access, then a 30-minute async review at the end of each build cycle. Everything else is on us.
HubSpot, Salesforce, Pipedrive or Attio. If you're on something else, like Loxo, tell us and we'll match you with a consultant who knows it.
Contact data starts going stale the day it lands. We leave you with refresh workflows you can run yourselves, and ongoing refresh is a separate add-on sprint.
A pilot is four weeks, plus scoping before it starts. If you want clean CRM data next month, the audit call needs to happen this week.
Start Your 30-Day PilotFree CRM audit first, one fixed priceClay-built GTM systems for B2B software teams. We rebuild CRM data so RevOps, sales and marketing work from the same numbers.
ABM, but probably not the ABM most marketers are used to. We're a GTM and RevOps agency, not a performance marketing agency. Our ABM programme is built around one thing: helping your sales team know who to reach out to, when, and why.
B2B reps got used to leads showing up. Marketing generated demand, someone filled out a form, and a lead appeared in the CRM. That still happens. But relying on it is no longer enough.
Prospects are already researching, comparing and engaging long before they tell you they're interested. This is the dark funnel.
Wait for someone to raise their hand, then race every other vendor they're also talking to.
Map your entire TAM, enrich it, spot buying signals, and hand every rep a prioritised list of accounts and people worth speaking to, before they ever fill in a form.
Not just a generic list of target companies.
Knowing who to target is only half the work. Next we work out when it makes sense to reach out. We track signals like:
Then we map each signal against an awareness model:
Account tier plus awareness level decides when sales should step in. A Tier 1 account might warrant outreach after one early signal. A Tier 3 account might need several stronger signals first.
Then the system automatically:
The system has already answered that question.
Add The ABM Engine To My PilotScoped on your free CRM audit callTurn a messy CRM into one your reps actually trust.
Know every account in your market, and exactly when to call.
Every form fill enriched, scored and routed before a rep even sees it.
Consolidating multiple CRMs, a migration, a full RevOps rebuild or an ongoing retained team. We scope it on the free audit call and give you one fixed custom price, built around what you actually need.
Get A Custom QuoteScoped on your free CRM auditNot sure which one you need? Book the free CRM audit. We'll tell you which pilot pays back fastest, and if none of them fit, we'll say so.
Whether it's ABM, inbound lead management or sorting out your CRM, let us create a free roadmap for you.
