Senior GTM — North America

Location:
Seattle, WA | Remote initially, with potential relocation to Seattle by year-end

Employment Type:
Full-time

About the Role

We are seeking a senior
Go-to-Market (GTM) leader
to drive growth and commercialization across the North American market.

This is a hands-on leadership role for an experienced professional from the
consumer electronics, smart hardware, robotics, or connected-device industry
, with proven experience bringing products to market in the U.S. and managing the full commercial lifecycle.

Key Responsibilities

- Lead North America GTM strategy, from
product launch and market entry through growth, optimization, and end-of-life/phase-out
.
- Develop market positioning, pricing, channel strategy, launch plans, and commercial priorities.
- Partner closely with Product, Sales, Marketing, Operations, and global headquarters to translate global products into successful U.S. market strategies.
- Drive product launches and go-to-market execution across retail, e-commerce, distribution, and other relevant channels.
- Analyze market trends, consumer insights, competitive landscape, and business performance to identify growth opportunities.
- Own key GTM KPIs and continuously optimize channel, product, and commercial performance.
- Provide strategic leadership while remaining highly hands-on in execution.

Qualifications

- 8+ years of relevant experience
, with significant GTM / commercialization experience in the U.S.
- Strong background in
consumer electronics, smart hardware, robotics, IoT, or related technology products
.
- Proven track record of managing the
full U.S. product lifecycle
, including market launch, scaling, optimization, and product phase-out/retirement.
- Experience working across multiple channels, such as
retail, e-commerce, distributors, and strategic partners
.
- Strong commercial, analytical, and cross-functional leadership skills.
- Experience working with global teams and headquarters across different markets and time zones.
- Excellent English communication and presentation skills.
- Willingness to travel as needed.

Location & Work Authorization

- The role can initially be performed remotely within the U.S.
- The position is expected to be
Seattle-based by the end of the year
.
- Candidates must be
authorized to work in the United States without current or future employer sponsorship
.
- Relocation to Seattle will be supported as applicable.