Partner Marketing & GTM Activation Manager

Partner Marketing & GTM Activation Manager

Reports to:
SVP Partnerships, Ecosystem & Commercial Enablement

Dotted line to Corporate Marketing

Location:
Remote, USA - Preference for Central or Eastern time zone

About Napster:

Founded on the principle of democratizing access, first to music in 1999, now to expertise in the AI era, Napster has consistently remained at the forefront of technological shifts that empower users. Today, the company builds embodied, multimodal AI agents that engage employees and customers where they already work: through video presence, voice, and text. Designed to work alongside people rather than replace them, Napster’s agents carry institutional knowledge into every interaction, elevating the user’s experience and improving business outcomes. For more information, visit napster.com.

The opportunity

We're building Partner Marketing as a standalone, global function, and you'll be the first person in it. Our Channel and Alliance Managers agree joint go-to-market plans with partners; you take those plans to market. You own the partner narrative and turn it into campaigns, events, marketplace offers and launches that create pipeline — across hyperscalers, strategic alliances, system integrators, technology partners, OEMs, channel and referral partners.

This isn't a support desk. You'll bring your own ideas, lead our partner events, and in markets where no one is running anything yet, you'll be the first to activate our partners — locally, regionally and globally.

What you'll be doing

- Own the partner narrative:
build joint value propositions, messaging and positioning per partner type and key partner, in line with Corporate Marketing, Comms and Brand.
- Bring the ideas:
use data and market insight to propose creative ways to scale through our partners' capabilities and channels — locally, regionally and globally.
- Own partner events:
lead every event where partners are present or are the audience — local, regional and flagship partner events, partner summits and roundtables — from concept to pipeline follow-up. Coordinate Lunch & Learns with our partners and the wider partner team.
- Activate joint GTM plans:
turn agreed plans into campaigns, webinars, content and launch activations with our partners.
- Drive marketplace execution:
together with Partner Ops & Marketplace, run hyperscaler marketplace offers, listings and the campaigns behind them.
- Go first in new markets:
where no one is running anything yet, lead partner activation together with the local Channel or Alliance Manager.
- Measure what works:
run MDF-funded and own campaigns end to end, track spend, and report ROI and pipeline impact.
- Keep one partner marketing plan:
a quarterly plan and calendar, agreed with the partnership leads and visible to the whole team.
- Coordinate across teams:
connect the partner organization, Comms, Marketing and Commercial Enablement so every request lands with the right owner; support our partner program and ecosystem growth team with marketing.
- Make it repeatable:
turn what works into event, campaign and marketplace playbooks the team and partners can reuse.

How this role works with the team

The role owns the story and how it reaches the market. Others own the relationship, the commercials, the strategy and the cross-functional engagements.

Channel / Alliance Managers

• They own: Partner relationship, commercials, the joint GTM plan
• This role owns: Activating that plan: narrative, campaigns, events, launches

Partner GTM Strategy & Commercial Excellence

• They own: Partner GTM strategy, MDF policy, funding and approvals
• This role owns: MDF campaign execution and ROI reporting

Partner Ops & Marketplace

• They own: Marketplace setup, systems, partner data
• This role owns: Marketing and campaigns for marketplace offers, together with them

Partner Account Managers

• They own: Day-to-day point of contact, cadence, pipeline
• This role owns: Marketing requests for existing partners come through them

Partner Program Leads

• They own: Strategic pursuits and new ground with no playbook
• This role owns: The marketing workstream inside their engagements, playing by their rules; a repeatable event lands here after the first run

Partner Program & Partner Experience Manager

• They own: Partner journey, benefits, incentive design
• This role owns: Marketing that brings the program to partners

Corporate Marketing & Comms

• They own: Brand, corporate messaging, press
• This role owns: Partner messaging and announcements, in line with brand

What we're looking for

• Experience in partner or channel marketing, ideally in B2B technology, SaaS or AI.
• A track record of running partner events, joint campaigns and co-marketing with alliances, SIs or technology partners.
• Hands-on campaign and marketplace execution, ideally on a hyperscaler marketplace.
• Experience with MDF, campaign budgets and ROI reporting.
• Strong writing and messaging: you can make a joint value proposition land in one slide.
• Confident presenting ideas to partners and senior stakeholders.

You'll be successful in this role if you…

• Are structured and process-driven: your plans, calendars and trackers are the ones others rely on.
• Are data-driven and creative: you find new ways to scale through our partners' capabilities and channels.
• Run campaigns end to end and always know their return on investment.
• Work hand in hand with Partner Ops & Marketplace and Program leads.
• Bring ideas, and enjoy being the first to try something in a new market.
• Keep partner teams, Comms, Marketing and Enablement connected, so nothing falls between them.
• Are low-ego, practical and happy to roll up your sleeves.

How success is measured

• Marketing-sourced and -influenced partner pipeline.
• Partner events run and the pipeline they produce.
• Campaign, marketplace and MDF return on investment.
• Partner activations launched, including new markets opened.
• Reuse of the partner narrative and playbooks across partners.

Our Culture:

- Impact:
Play a meaningful role in scaling our partner ecosystem
- Ownership:
Take responsibility for partner outcomes and follow commitments through to completion.
- Collaboration:
Work across teams to create a seamless experience for our partners.
- Commerciality:
Understand how strong partner relationships translate into pipeline and revenue.
- Growth:
Thrive in a fast-paced, evolving environment.
- Reward:
Enjoy competitive compensation, equity opportunities, and comprehensive benefits.

We’re looking for more forward-thinking, collaborative people to be part of our innovation journey and mission to push the boundaries of technology. If you’re ready to help us achieve this vision, we’d love to hear from you! At Napster Corp, we're looking for people who are invigorated by our values and driven to change the world, not those who simply check off boxes.

Napster Corp embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We strive to build a company that reflects a global audience.