GTM Systems Manager (London)

About Fresha

Fresha is the leading AI-powered operating system for the global beauty and wellness industry, giving businesses everything they need to run smarter, grow faster and build stronger client relationships.

In May 2026, Fresha secured an $80M growth investment from KKR at a valuation of $1B, officially reaching unicorn status and bringing total funding raised to $285M. Already profitable, Fresha is using this investment to accelerate global expansion and drive the next generation of AI and product innovation.

Today, Fresha operates at global scale, with offices across Europe, North America, the Middle East and Asia Pacific. Our platform is trusted by 130,000+ beauty and wellness businesses across 120 countries, with more than 1.5 billion appointments booked to date.

Our mission is simple: help beauty and wellness businesses grow by giving them the technology they need to attract clients, manage their operations and run their business in one place.

We’re continuing to scale rapidly across markets, teams and products, making this an exciting time to join us.

Role Overview

Commercial Systems Manager | London, UK | Office-based, 5 days/week

Given our exciting and progressive growth plans, we are looking for an exceptional Commercial Systems Manager to join our global business.

Reporting directly into the VP Revenue Operations and working collaboratively with the Commercial Leadership, Revenue Operations, Enablement and Analytics teams, you will be accountable for designing, building and running the HubSpot platform, lead data and automation that Fresha's commercial team uses across 30+ markets.

This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.

What You'll Do

• CRM Architecture & Builds: Own the commercial HubSpot portal end to end. Design and build pipelines, objects, properties and workflows for new commercial motions, including customisations for new market launches. Turn requests from commercial leaders into clear specs, agree sign-off, then build and launch.
• Lead & Deal Routing: Own lead and deal routing, round robins, ownership rules and the lead lifecycle, including assignment caps, qualification timeframes and recycling, so every rep works the right leads at the right time.
• Governance & Data Quality: Keep the Hubspot portal clean and scalable. Audit workflows, reports, properties and views on real usage, retire what isn't needed and maintain a single property glossary. Run data quality work at scale, including deduplication, ownership clean-up and required fields, with safe-change practice (dry runs, backups and rollback) for every bulk change.
• Integrations: Own the connections between HubSpot and our wider stack, including telephony, prospecting data, data warehouse feeds and marketing pages. Partner with Analytics and Engineering on data feeds and integrity checks.
• AI & Automation: Build and run AI-assisted tooling and agents on HubSpot with human review before any change goes live. Own the commercial AI and automation backlog and prioritise it against revenue impact.
• Commercial Systems Support: Run the commercial HubSpot support desk and request queues. Reduce repeat tickets by fixing root causes and writing SOPs and guides.
• Continuous Process Improvement: Constantly review commercial processes and the systems behind them to remove manual steps, bottlenecks and workarounds. Use system usage data, support tickets and rep feedback to find what slows the team down, propose fixes with a clear business case, and measure the impact once they are live.
• Cross-Functional Collaboration: Work with Commercial leadership, GMs, Enablement, Customer Success, Analytics and Product to align systems with go-to-market plans.

*This list is not exhaustive and there may be other activities you are required to deliver.*

What We're Looking For

• System Ownership: 4+ years in CRM, revenue systems or revenue operations roles, ideally within a B2B SaaS company, including ownership of a HubSpot portal as lead admin or architect.
• HubSpot Expertise: Deep HubSpot Sales Hub and Operations Hub expertise, including custom objects, the Leads object, multi-pipeline design, complex workflows, permissions and teams. HubSpot certifications are a plus.
• Global Commercial Support: Experience supporting a multi-region sales team of 100+ users with different sales motions by market.
• Automation: Scripting ability in Python or JavaScript against APIs, and confidence running bulk data operations at 100,000+ records.
• Connecting Systems With Data: Working knowledge of SQL and a data warehouse such as Snowflake, enough to validate CRM data and spec data feeds with Analytics.
• AI Exposure: Hands-on experience building with AI tools or agents, with disciplined change control.
• Communication: Excellent written and verbal communication skills, with the ability to turn a vague request into a clear spec and push back where needed.
• Project Management: Strong organisational skills, with the ability to manage multiple initiatives simultaneously.
• Team Player: Collaborative with excellent interpersonal skills.

Your Opportunity at Fresha

• Build the Systems Behind Growth: Own and improve the HubSpot platform that powers Fresha's global commercial teams.
• Make Global Impact: Shape CRM workflows, lead routing and data processes used across 30+ markets.
• Put AI and Automation to Work: Build responsible AI tools and automations that improve how Fresha’s commercial teams operate.
• Cross-Functional Exposure: Collaborate with Revenue Operations, Commercial, Enablement, Analytics, Engineering, Product and Customer Success.
• Grow with a Scaling Business: Help build systems that can support Fresha’s continued international expansion and evolving go-to-market plans.
• Work in a Space You’ll Love: Join our dog-friendly London HQ at The Bower, designed for collaboration.

Inclusive Workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristic in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.