GTM & Product Launch Specialist – Europe

Intelligently Moving Your World

XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.

Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.

Why should you be part of our success story?

XPENG
Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions.

Role Overview

The Product Launch Coordinator supports the planning and execution of new vehicle and product launches across European markets. Working closely with headquarters, regional teams, and internal functions, this role helps track launch progress, coordinate vehicles and resources, and ensure launch activities run smoothly.

This is a hands-on role suited to recent graduates or candidates with 1–2 years of relevant experience who enjoy organizing activities, working with different teams, and turning plans into action.

Key Responsibilities

Launch Planning & Progress Tracking

• Support the development and maintenance of launch timelines, key milestones, and project plans.
• Track launch deliverables, including product and vehicle readiness, marketing materials, media communications, and launch events.
• Follow up with relevant teams on deadlines, identify potential delays, and escalate issues when needed.
• Organize project meetings, document decisions and action items, and follow up on outstanding tasks.

Cross-functional Coordination

• Support day-to-day coordination across Product, R&D, Sales, Marketing, PR, Aftersales, Logistics, and regional teams.
• Facilitate information sharing and help align teams on launch schedules, priorities, and resource needs.
• Support communication between headquarters and European markets, keeping stakeholders informed of launch requirements, updates, and changes.

Vehicle & Launch Asset Coordination

• Coordinate arrangements for display, test-drive, media, and event vehicles.
• Support vehicle allocation, transportation, delivery, and usage scheduling to meet key launch milestones.
• Maintain accurate records of vehicle locations, availability, assigned users, and maintenance status.
• Coordinate with relevant teams on vehicle documentation and administrative requirements, as well as the availability of launch materials and event assets.

Launch Execution & Market Support

• Support the preparation and execution of vehicle launches, media test drives, dealer events, regional roadshows, and product experience activities.
• Coordinate vehicles, venues, personnel, materials, and schedules with relevant teams and partners.
• Provide on-site support, help address operational issues, and follow up on outstanding actions.

Job Requirements

• Bachelor’s degree or above in any discipline. Studies in Business, Project Management, Marketing, Automotive Engineering, Logistics, or related fields are a plus.
• Open to recent graduates and candidates with 1–2 years of relevant experience. Internships or project experience in project coordination, automotive, events, marketing, or logistics are a plus.
• Strong communication and interpersonal skills, with the ability to work effectively across teams and follow up proactively.
• Well-organized and detail-oriented, with the ability to manage multiple tasks, maintain accurate records, and meet deadlines.
• A practical, hands-on approach and willingness to support both planning and day-to-day execution.
• Adaptable and comfortable working in a fast-paced environment with changing priorities.
• Good command of written and spoken English and Chinese to support day-to-day coordination between headquarters and European markets.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.

Next steps:

To comply with GDPR, we can’t process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further.

For more information on how we process your personal data, please see: https://www.xpeng.com/policy

As part of our application process, certain positions at our company require a
pre-employment screening
to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register.

We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team.

Our Commitment to Diversity and Inclusion:

At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.