GTM Operations Analyst

About Mirakl:
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy.


Today, Mirakl's operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus).


With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.


For more information, visit www.mirakl.com.


Mirakl in Numbers:

• 🗓️ Founded in 2012 | Member of French Tech Next40
• 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo

Our Values:
Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.


Our 5 values guide how we collaborate:

• 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success
• 🏆 Get Things Done: We prioritize action and efficiency for impactful results
• 🚀 Go Above & Beyond: We tackle challenges proactively and always aim for excellence
• 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture
• 🤝 Satisfy & Empower Clients: We're committed to our clients' success

The Team You'll Join
As a Go-to-Market (GTM) Operations Analyst, you'll be part of our AMER Business Development team led by Bennet Simonton, Manager, Business Development. The team consists of 5–6 Business Development Representatives covering the North American market. Together, you'll be driving Mirakl's growth by translating marketing initiatives into high-impact outbound strategies that generate pipeline and engage high-value target accounts.


This is a hybrid role in our Boston office with 1 work from home day per week.
Your Impact

• Optimize Mirakl's GTM technology stack - serving as a primary user of Clay, Outreach, HeyReach, Salesforce, and LinkedIn Sales Navigator - to build and execute sophisticated, multi-channel outbound campaigns that generate pipeline and engage high-value accounts.
• Develop persona-specific prospecting strategies and personalized outreach for key decision-makers across target industries, determining the right balance of automated and tailored engagement per segment.
• Leverage AI, automation, and data enrichment to uncover account insights, buying signals, and relevant business opportunities - building scalable workflows that sharpen account research, contact identification, and outbound prioritization.
• Partner with Marketing to orchestrate outbound campaigns around industry events, webinars, content initiatives, and broader marketing programs, translating those initiatives into BDR outreach strategy and execution.
• Collaborate with Business Development, Marketing, and RevOps to continuously evaluate and improve GTM processes, tools, and workflows - making Mirakl's commercial organization more efficient and effective.

What You'll Bring to the Role
Experience:

• 2+ years of experience in GTM operations, marketing operations, revenue operations, or a sales/BDR role transitioning into an operational function
• Proven track record of building and executing multi-channel outbound campaigns that drive measurable pipeline impact
• Bachelor's degree
• Previous experience with outbound campaign tools and CRM reporting (Outreach, Clay, HeyReach, or Salesforce experience preferred, but not required)

Skills:

• Data enrichment, list building, and account prioritization
• Outbound campaign design and execution across email and LinkedIn
• CRM reporting and pipeline tracking (Salesforce)
• Cross-functional collaboration across Sales, Marketing, and RevOps
• Analytical thinking with strong business acumen and a process improvement mindset

*Below you will find the reasonably estimated annual*
*On-Target Earnings (OTE) range for this role. OTE reflects total target compensation, reflective of base salary and variable compensation (e.g., commission or bonus)*
*. Your starting compensation within this range will be based on your relevant skills, experience, and education, with any future adjustments informed by role scope, performance, and internal pay equity. In addition, Mirakl offers a wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO. Find out more about our benefits*
*here*
*.*
OTE Pay Range


$90,000—$114,000 USD


*We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a global leader powering digital transformation for 450+ of the world's most innovative retailers and B2B organizations.*
*As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French.*
*We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our*
*AI Guidelines for Candidates and Interviews*
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