GTM Engineer

We're partnering with an ambitious, AI-native healthcare startup transforming how families access home care. The company is building a new model of family caregiving, helping people get paid to care for loved ones while simplifying access to Medicaid and essential healthcare services.

They're looking for a
Founding Growth Engineer
to work directly with the founders and build the company's growth function from the ground up.

This is a unique opportunity to take ownership of the entire growth strategy, experiment with new acquisition channels and directly influence how the company scales.

What You'll Do

• Own acquisition strategy across paid channels, campaigns, targeting, messaging and landing pages.
• Build and optimise the entire growth funnel, from initial customer acquisition through to enrolment.
• Implement CRM, attribution, analytics and automation systems to track performance and improve conversion.
• Identify and test new growth channels, including referrals, partnerships and community-driven acquisition.
• Speak directly with customers, understand their needs and turn insights into better growth strategies.
• Run experiments, analyse results and scale the channels that deliver the strongest results.

What They're Looking For

• 3–7 years of experience in growth, performance marketing, demand generation or growth engineering.
• Proven experience owning acquisition channels and delivering measurable results.
• Hands-on experience with paid campaigns, CRM systems, attribution and funnel optimisation.
• Strong analytical skills and the ability to connect marketing spend with customer acquisition and conversion.
• A builder mentality, comfortable taking ownership, moving quickly and executing in an early-stage environment.

The Opportunity

• Founding-level ownership and the opportunity to build a growth function from scratch.
• Work directly with the founders and have a significant impact on company strategy.
• Join at a pivotal stage as the company prepares to significantly scale customer acquisition.
• Work on a meaningful mission using AI to transform healthcare and family caregiving.

Location:
New York City, in-person, with occasional travel.