GTM Automation Engineer

GTM Automation Engineer

Location:

Bengaluru (Work From Office)

Employment Type:

Full-time

Experience:

2+ years

Compensation:

₹5 - 8 LPA + Performance-Based Bonuses

About Zylu

Zylu is an AI-powered growth management platform helping salons, spas, and beauty businesses grow revenue, improve customer retention, and streamline operations.

We serve businesses across India and international markets, including the Middle East and Southeast Asia.

We're building an AI-driven growth engine to scale customer acquisition through intelligent automation, data, and technology.

About the Role

We're looking for a hands-on
GTM Automation Engineer

to build, integrate, and scale Zylu's inbound and outbound customer acquisition systems.

You'll work closely with the founders and Growth team to automate prospect discovery, lead enrichment, qualification, personalized outreach, demo scheduling, trial activation, and conversion workflows.

We don't expect you to rebuild what existing SaaS platforms already do well. We expect you to identify the right tools, integrate them effectively, build what's missing, and make the entire system work reliably.

This is a technical, execution-focused role where success is measured by business outcomes, not the number of workflows built.

Key Responsibilities
1. Inbound GTM Automation

• Automate lead capture, enrichment, scoring, routing, and follow-ups across websites, paid campaigns, organic channels, and trial sign-ups.
• Build AI-powered lead qualification, nurturing, and demo-booking workflows.
• Automate trial onboarding, activation, engagement, and conversion journeys.
• Integrate HubSpot with marketing, sales, product, and customer success systems.
• Improve lead response times, conversion rates, and sales productivity through automation.

2. Outbound GTM Automation

• Build automated prospect discovery, enrichment, segmentation, and scoring systems targeting salons, spas, and multi-location businesses.
• Leverage platforms such as Clay, Apollo, Instantly, and other GTM tools to identify and qualify decision-makers.
• Develop personalized, multichannel outreach workflows across email, WhatsApp, LinkedIn, and calling.
• Build signal-based prospecting workflows using new business openings, branch expansions, hiring activity, and other relevant market signals.
• Automate follow-ups, reply classification, lead qualification, meeting scheduling, and CRM updates.

3. AI Agents & Integrations

• Build and deploy AI agents using n8n, LLMs, APIs, and custom code.
• Integrate existing SaaS platforms instead of unnecessarily developing custom solutions.
• Connect HubSpot, WhatsApp Cloud API, outreach platforms, and Zylu's internal systems.
• Implement monitoring, error handling, data validation, and workflow recovery.
• Ensure responsible data handling and compliance with applicable privacy laws and outreach platform policies.

4. Analytics & Optimization

• Build dashboards tracking lead quality, qualified pipeline, demo bookings, conversion rates, and acquisition costs.
• Continuously experiment with automation workflows to improve acquisition efficiency and conversion.
• Identify manual bottlenecks across marketing and sales and eliminate them through automation.
• Document workflows and build repeatable systems that scale without proportional increases in headcount.

Required Qualifications

• 2+ years of hands-on experience building GTM, sales, marketing, or RevOps automation systems.
• Strong experience with n8n, Make, Zapier, or similar automation platforms.
• Practical experience with prospecting and enrichment tools such as Clay, Apollo, or equivalent platforms.
• Experience integrating CRMs such as HubSpot, Salesforce, or Zoho.
• Ability to work with REST APIs, webhooks, JSON, and Python or JavaScript.
• Hands-on experience using LLMs and AI agents to automate business workflows.
• Strong analytical and problem-solving skills with a focus on measurable outcomes.
• Ability to independently design, deploy, troubleshoot, and maintain production workflows.

Preferred Skills

• Experience with WhatsApp Business Cloud API and email outreach infrastructure.
• Experience with AI coding tools such as Claude Code, Codex, or Cursor.
• Familiarity with SQL, marketing attribution, and funnel analytics.
• Experience with B2B SaaS, SMB acquisition, or local-business prospecting.
• Exposure to India, GCC, or Southeast Asian markets.
• Previous experience as a growth engineer, automation engineer, or early-stage startup operator.

What Success Looks Like in 60 Days

• A functioning inbound automation engine covering lead capture, enrichment, qualification, routing, and follow-ups.
• An automated outbound prospecting engine that discovers, enriches, and scores qualified salon prospects.
• At least two live outbound campaigns generating measurable qualified pipeline.
• Automated demo scheduling, follow-ups, and trial activation workflows integrated with HubSpot.
• At least five production-ready GTM automations with monitoring and documentation.
• A live dashboard tracking inbound and outbound pipeline performance.
• Demonstrable improvements in lead response time, qualified opportunities, and sales productivity.

What You'll Get

• Direct collaboration with Zylu's founders and Growth team.
• Ownership of the automation infrastructure behind a growing international SaaS business.
• Access to modern AI, automation, and GTM platforms.
• High autonomy, meaningful responsibilities, and measurable business impact.
• Opportunity to grow into a GTM Engineering or Growth Automation leadership role.

Hiring Process

1. Initial Screening:

Review of experience and previous automation projects.
2. Founder Interview:

Technical discussion covering architecture, problem-solving, and business judgment.
3. Practical Challenge:

Build a working GTM automation workflow using test data.
4. Paid Work Trial:

A short, 3 to 5-day paid work trial for shortlisted candidates.

How to Apply

Send us your resume along with examples of automation systems you've built, such as n8n workflows, CRM integrations, AI agents, prospecting systems, or growth automation projects.

We're more interested in what you've built, how it works, and the business results it delivered than the number of tools listed on your resume.