Growth Marketing - GTM (Immediate Joiner)

Role Overview:

One of our clients is looking are for an ambitious and results-driven Marketing Specialist (Product & Growth Marketing) to develop and execute product marketing strategies, go-to-market (GTM) plans, and integrated campaigns. In this role, you will manage marketing communications, coordinate cross-functional teams, track campaign performance, and optimize marketing budgets to drive user engagement and business growth.

Key Responsibilities:

• Develop comprehensive GTM plans and marketing campaigns across target audiences
• Integrate performance marketing initiatives with offline events, monitor execution, and prepare post-campaign ROI evaluation reports
• Brief and oversee marketing communications across paid and owned channels
• Ensure message consistency, utilize lead generation and marketing automation tools, and track content performance
• Collaborate with product, research, and stakeholder teams to extract insights and execute campaigns on time
• Plan, manage, and monitor regional marketing budgets to maximize growth and return on investment

Key Requirements:

- Bachelor's degree in Marketing, Communications, Business Administration, or related fields
- 2–3 years of experience in marketing or results-driven contract or full-timer roles. (
*Must be from Tech Companies/Startups, FMCG, or Advertising Agencies)*
- Solid understanding of product marketing, growth marketing, and CRM/customer engagement strategies
- Familiarity with lead generation, marketing automation tools, and digital marketing metrics
- Strong analytical capabilities; experience with data tools like
Tableau or Holistics
is a big plus
- Fluent in English (both written and verbal)
for stakeholder reporting and cross-team collaboration