Go-To-Market (GTM) Manager

Position:
Go-To-Market (GTM) Manager

Pay Rate:
$25 (US Dollars) per hour

Location:
Taiwan (Remote)

Contract Duration:
12 months

About the Role:

We are looking for a Manager, Go-To-Market (GTM) – Taiwan to support local market growth and execution. As the dedicated market representative in Taiwan, you will play a key role in translating regional growth strategies into impactful local initiatives.

Reporting to the Sr. Manager, GTM – Korea & Taiwan, you will serve as the local market expert, providing competitive intelligence, audience insights, and data-driven recommendations to support subscriber growth, engagement, and retention.

Working closely with cross-functional teams across Marketing, Content, Product, Partnerships, Localization, and Lifecycle, you will help shape market strategies and enhance the overall customer experience in Taiwan.

Key Responsibilities:

- Market Intelligence & Business Analysis:
Monitor the local competitive landscape, audience trends, pricing, promotions, and marketing channels. Analyze business performance, track key metrics, and translate findings into actionable recommendations.
- Local GTM Execution:
Support the execution of marketing campaigns, promotions, influencer collaborations, community initiatives, and local events in partnership with regional teams and external agencies.
- Fan Experience & Localization:
Provide local market insights to optimize the customer journey, from discovery and subscription conversion to engagement and retention. Ensure marketing messaging, app store content, and localized experiences resonate with Taiwanese audiences.
- Cross-functional Collaboration:
Work with regional and global stakeholders to identify growth opportunities, inform content and product priorities, and recommend initiatives that drive subscriber growth and long-term business performance.

Qualifications & Experience:

• 1–2 years of experience in go-to-market, growth, business analysis, commercial planning, or market expansion.
• Experience in streaming, telecommunications, gaming, publishing, consumer technology, or a relevant marketing agency.
• Full professional fluency in English and Mandarin Chinese, with native-level Traditional Chinese writing and editing skills.
• Strong analytical and problem-solving skills, with the ability to interpret business data, identify trends, and translate insights into clear recommendations.
• Advanced proficiency in Excel or Google Sheets, with working knowledge of PowerPoint or Google Slides.
• Familiarity with KPI tracking, subscriber funnels, conversion, churn, cohort analysis, or A/B testing is a plus.
• Ability to collaborate effectively with cross-functional teams, external partners, and stakeholders across different markets and time zones.

What Success Looks Like:

You are the go-to person for understanding the local market, consumer behavior, and competitive landscape. You can confidently interpret business performance, identify growth opportunities, and provide actionable recommendations on where to focus marketing efforts, investments, and resources.

If you are passionate about understanding consumer trends, enjoy working with data, and thrive in a collaborative, fast-paced environment, we'd love to hear from you!