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GTME PULSE

What the best GTM engineers posted this week. Hand-picked, no fluff, ready for you to steal.

25+ GTM thought leaders tracked across
LinkedIn, YouTube and X

Latest posts

0 posts
Tim Yakubson
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The GTM Engineering Cohort You’ve Been Waiting For

The GTM Engineering Cohort You’ve Been Waiting For

Other
5
Tim Yakubson
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GTM Hiring Expert: A Practical Guide To Becoming a GTM Engineer

GTM Hiring Expert: A Practical Guide To Becoming a GTM Engineer

Other
5
Michel Lieben
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Claude Code builds cold email campaigns end-to-end

Claude Code builds cold email campaigns end-to-end

Live walkthrough: voice-prompt Claude agents to build ICP lists, qualify, enrich, write copy, upload to Instantly. Full stack shown.

Claude Code & AI agents
5
Brigitta Ruha
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Claude Code workflow cuts research from 3 days to 3 hours

Claude Code workflow cuts research from 3 days to 3 hours

Build a Claude Code agent that combines buying signals, CRM data, and personalized writing rules to qualify and outreach accounts automatically.

Claude Code & AI agents
4
Jani Vrancsik
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15 cold email frameworks by buyer awareness level

15 cold email frameworks by buyer awareness level

Map buyers to awareness levels, then match email frameworks to each stage with specific examples from known practitioners.

Cold email
3
Jani Vrancsik
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Map 15 cold email frameworks to buyer awareness

Map 15 cold email frameworks to buyer awareness

Tie email frameworks to three buyer awareness levels with specific examples from known practitioners for each tier.

Cold email
3
Maja Voje
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Fix SEO issues with Claude Code and Ahrefs CSV

Fix SEO issues with Claude Code and Ahrefs CSV

Export Ahrefs audit to CSV, upload to Claude Code, apply schema markup and fixes via Framer connector in one day.

Claude Code & AI agents
3
Matteo Fois
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Claude scores sales calls against custom rubric

Claude scores sales calls against custom rubric

Build a Claude-powered call scorer with custom rubric, timestamps, and metrics like talk ratio and question count.

RevOps & CRM
4
Michel Lieben
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Claude Code builds cold email campaigns end-to-end

Claude Code builds cold email campaigns end-to-end

Live walkthrough of voice-prompted agents building ICP lists, qualifying, enriching, writing copy, and uploading to Instantly via Claude Code.

Claude Code & AI agents
5
Brigitta Ruha
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Use Claude to qualify accounts by buying signals

Use Claude to qualify accounts by buying signals

Framework for combining 2+ signals to identify ready-to-buy accounts, then build Claude workflows to automate research and personalized outreach.

Claude Code & AI agents
3
Nick Abraham
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Playground hardware offer beats crowded niches

Playground hardware offer beats crowded niches

10 leads from 2000 emails by targeting underemailed industry with risk-reversal offer and social proof.

Cold email
3
Nick Abraham
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Gong analyzed 85M emails, top 10% reps booked 8x more

Gong analyzed 85M emails, top 10% reps booked 8x more

Eleven specific tactics from Gong's 85M email analysis: offer value not meetings, avoid questions, use breakup emails, lowercase subject lines, mention their actions not attributes.

Cold email
3
Matteo Fois
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10-step Smartlead launch checklist for deliverability

10-step Smartlead launch checklist for deliverability

Complete pre-launch checklist covering domains, list segmentation, warm-up, verification, and compliance rules to prevent bounces and bans.

Cold email
5
Matteo Fois
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CRM cleanup checklist before outbound

CRM cleanup checklist before outbound

10-step framework to audit and fix CRM data quality before sending campaigns, with specific rules for each step.

RevOps & CRM
4
Michel Lieben
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Four-step LinkedIn strategy to land first B2B clients

Four-step LinkedIn strategy to land first B2B clients

Founder shares tested playbook: free visibility via LinkedIn, optimized landing page with VSL, manual outreach to warm prospects, then scale after 3 months.

LinkedIn outbound
3
Maja Voje
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Turn 9 hours of calls into Q4 OKRs

Turn 9 hours of calls into Q4 OKRs

Claude workflow using Granola and Miro MCPs to extract lessons from call transcripts and generate OKR candidates in under 5 minutes.

Claude Code & AI agents
4
Matteo Fois
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LinkedIn vs email channel choice framework

LinkedIn vs email channel choice framework

LinkedIn outperforms email 13x per touch on fitted lists; email wins on volume. Choose based on your constraint: efficiency or capacity.

Strategy & offers
3
Oliver Marshall
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Use AI to validate lead lists before outreach

Use AI to validate lead lists before outreach

Scrape websites with Python in Claude Code, classify companies with AI to filter accurate fits, reduce spam marks.

Claude Code & AI agents
4
Alex Lindahl
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Multi-agent workflow tests GTM speed to lead

Multi-agent workflow tests GTM speed to lead

Step-by-step orchestration of 4 agents across Clay, Grok Bot, AgentMail, and Saperly to measure response time and ICP fit.

n8n & automation
4
Michel Lieben
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Two API models for Claude Code outreach

Two API models for Claude Code outreach

Comparison of ColdIQ (unified 45-provider API) vs GetLeads (unlimited B2B data) with use cases and pricing models.

Claude Code & AI agents
3
Tim Yakubson
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Setup and use Codex for lead generation

Setup and use Codex for lead generation

Complete 2026 course teaching how to implement Codex for lead generation workflows and automation.

Claude Code & AI agents
5
Mohan Muthoo
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Prospeo finds 68% more valid emails from niche lists

Prospeo finds 68% more valid emails from niche lists

Real example: 6K contacts yielded 2.5K emails via database, 4.2K via Prospeo, extending campaign runway by 2 weeks.

Other
3
Nick Abraham
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Make offers prospects can't refuse

Make offers prospects can't refuse

Skip complex workflows. Focus on no-brainer offers with risk-reduction to eliminate objections.

Cold email
3
Tim Yakubson
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Master RevOps and EQ before automating

Master RevOps and EQ before automating

Learn why understanding RevOps and emotional intelligence matter more than technical tools for GTM engineers.

Strategy & offers
5
Sean Wilson
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Five lead sourcing plays with unlimited B2B database

Five lead sourcing plays with unlimited B2B database

Five specific tactics (competitor scraping, employee lists, website visitors, ICP filtering, Claude integration) with one flat-rate tool and price point.

Clay
3
Michel Lieben
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ColdIQ mailboxes: five domain setup rules

ColdIQ mailboxes: five domain setup rules

Five core principles for cold email deliverability: separate domains, isolated setup, proper DNS, provider matching, and volume limits with concrete numbers.

Cold email
3
Sean Wilson
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FullEnrich MCP enables natural language data enrichment

FullEnrich MCP enables natural language data enrichment

Five concrete use cases for FullEnrich's new MCP: buying committee mapping, ICP reverse-engineering, deal stakeholder discovery, event attendee enrichment, and CRM cleanup via prompts.

Claude Code & AI agents
3
Tim Yakubson
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Top 1% Enterprise AEs Use Clay This Way

Top 1% Enterprise AEs Use Clay This Way

Learn five advanced Clay plays for account scoring, sequencing, personalization, and trigger monitoring with live demonstration.

Clay
4
Abbas Somji
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LinkedIn growth: connect, share free value, no pitch

LinkedIn growth: connect, share free value, no pitch

Three-step LinkedIn play with acceptance rates (65%), reply rates (34%), and interest tags (74%) from real HeyReach data.

LinkedIn outbound
3
Nick Abraham
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Skip gifting, use creative cold email hooks

Skip gifting, use creative cold email hooks

Hyper-personalized gifting rarely works for TAM over 5K; creative email hooks like pizza bet offers outperform without logistics headaches.

Cold email
3
Michel Lieben
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16 GTM tools organized by workflow layer

16 GTM tools organized by workflow layer

Tool stack for signals, data, action, CRM, and orchestration with one-line use cases for each.

Other
3
Jen Igartua
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Find Lookalike Accounts After Every Closed Deal

Find Lookalike Accounts After Every Closed Deal

Clay workflow triggered on deal close to find 3-5 similar companies, create accounts, add buying groups, and assign to closing rep with context notes.

Clay
5
Sean Wilson
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1M emails monthly tech stack breakdown

1M emails monthly tech stack breakdown

Complete tool stack for high-volume outbound with each tool's specific role explained clearly.

n8n & automation
4
Oliver Marshall
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Stop obsessing over open rates, track replies instead

Stop obsessing over open rates, track replies instead

Explains why reply rates beat open rates for measuring deliverability and campaign performance at scale, with baseline tracking.

Cold email
3
Tim Yakubson
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17 GTM lessons from 2 years agency experience

17 GTM lessons from 2 years agency experience

Foundational GTM engineering lessons including tool learning order, client acquisition strategy, and career paths with actionable frameworks.

Strategy & offers
4
Tim Yakubson
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17 GTM engineering lessons from 70 implementations

17 GTM engineering lessons from 70 implementations

Practical roadmap for becoming a GTM engineer with sales foundation, tool selection, Clay mastery, and portfolio building advice.

Clay
5
Michel Lieben
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10 tool stack for Claude Code cold email

10 tool stack for Claude Code cold email

Tool stack with each tool's job explained, benchmarked enrichment accuracy, and full video walkthrough of end-to-end campaign build.

Claude Code & AI agents
4
Max Mitcham
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Building PM and research agents with custom harness

Building PM and research agents with custom harness

How to train agents on sales calls, product docs, and competitor research to generate product insights at scale.

Claude Code & AI agents
3
Michael Kyriakides
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Built Clay replica in Claude Code for faster campaigns

Built Clay replica in Claude Code for faster campaigns

Replaced Clay with custom Claude Code workflow handling list building through copy creation and sending in 4 hours for 3-4 campaigns.

Claude Code & AI agents
4
Oliver Marshall
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Cold email campaign breakdown 1.6K daily £198 CAC

Cold email campaign breakdown 1.6K daily £198 CAC

Real stats: 4 deals closed, £10 CPL, £40 per meeting, tool stack, and how Claude automates 90% of copy and list building.

Cold email
5
Tim Yakubson
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Build AI agent team for cold outreach automation

Build AI agent team for cold outreach automation

Complete Grok Bots course teaching prospect finding, enrichment, qualification, and multi-channel campaign execution with AI agents.

Claude Code & AI agents
5
Tim Yakubson
ShareOpen ↗

5 RevOps and CRM Clay use cases

5 RevOps and CRM Clay use cases

Learn advanced Clay workflows beyond list building: CRM re-enrichment, ABM tiering, lead routing, and SEC analysis

Clay
5
Tim Yakubson
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Modern Sales Team Structure Two Person Model

Modern Sales Team Structure Two Person Model

Modern sales requires one AE for closing and one GTM engineer building automation infrastructure with Clay and Claude.

Strategy & offers
4
Tim Yakubson
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Clay for qualification, not just personalization

Clay for qualification, not just personalization

Clay's real power is filtering unqualified leads at scale, not personalizing outreach to everyone.

Clay
4
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