Senior Manager ? GTM & Commercial Marketing

Job highlights

• Required Skills

Job Summary

Designation: Senior Manager - GTM Commercial Marketing

Office Location: Mumbai

Position Description: We are seeking a versatile Manager - Growth Marketing to drive integrated B2B marketing communications, brand building, content marketing and end-to-end event and community management within the AdTech, MarTech and digital advertising ecosystems in India, SEA MEA regions. This role owns the marketing calendar, brand narrative and event strategy, while partnering closely with sales and strategic accounts to amplify reach and engagement.

The ideal candidate combines strong marketing craft, brand storytelling, content strategy, campaign execution and flawless event management, with the ability to translate complex programmatic, DSP and digital media capabilities into compelling customer-facing narratives.

Responsibilities

1. Events, Community Experiential Marketing

• Event Strategy Ownership: Own the end-to-end planning, budgeting, logistics and execution of industry events, roundtables, webinars, executive forums, conferences and sponsorships - from concept to on-ground delivery.
• Experiential Marketing: Design immersive brand experiences and event formats that strengthen brand recall and deepen engagement with advertisers, agencies and ecosystem partners.
• Event Calendar Management: Build and manage an annual marketing events calendar aligned to industry conferences, award shows and speaking opportunities.
• Vendor Stakeholder Coordination: Manage relationships with event agencies, venues, vendors and internal stakeholders to ensure seamless, on-brand execution within timelines and budget.
• Post-Event Marketing: Drive post-event content (recaps, photo/video assets, social amplification, follow-up communications) to extend the marketing value of every event.

2. Brand, Content Product Marketing

• Market Positioning Narrative: Build and solidify brand positioning as a top-tier DSP/programmatic platform, translating complex AdTech, data and measurement capabilities into clear, compelling marketing messaging.
• Thought Leadership Content Marketing: Oversee the end-to-end production of industry reports, whitepapers, podcasts, webinars, articles and executive-led content that strengthen brand authority and visibility across the advertising ecosystem.
• Go-To-Market (GTM) Marketing: Design GTM and messaging frameworks for new product features, tech integrations and capability launches to support market adoption.
• Ecosystem PR Engagement: Secure speaking engagements, industry awards, media coverage and participation in premier AdTech and digital marketing forums.

3. Integrated Marketing Campaigns

• Multi-Channel Marketing Campaigns: Plan and execute integrated marketing campaigns across digital media, LinkedIn, email marketing, programmatic channels and events to build brand awareness and audience engagement.
• Marketing Collateral Sales Enablement: Develop high-impact marketing assets, pitch decks, brochures, case studies, customer proof points and ROI narratives that support sales conversations and shorten deal cycles.
• Co-Marketing Partnerships: Build strategic co-marketing initiatives with agencies, advertisers, publishers, data partners and tech vendors to extend brand reach.
• Marketing Performance Analytics: Track and report on marketing performance metrics (engagement, reach, share of voice, campaign ROI, event attendance/impact) to continuously refine strategy.

4. Strategic Account Ecosystem Marketing

• Account-Based Marketing (ABM): Build tailored marketing programs and content targeting priority enterprise verticals and key strategic accounts.
• Client Partner Engagement: Support strategic account relationships through marketing touchpoints, executive presentations, curated event invitations and tailored content.
• Cross-Functional Alignment: Establish strong feedback loops across Product, Sales and Customer Success to continuously refine marketing messaging and positioning.

Required Skills

• Experience: 8-10 years of experience in B2B Marketing, Brand Marketing, Content Marketing or Event/Experiential Marketing within AdTech, MarTech, SaaS or Digital Media sectors (direct experience with DSPs or programmatic platforms strongly preferred).
• Events Expertise: Demonstrated, hands-on experience conceptualizing and executing marketing events, conferences, sponsorships or roundtables end-to-end.
• Technical Domain Expertise: Strong grasp of the digital advertising ecosystem, programmatic media buying, audience data capabilities and marketing measurement.
• Analytical Mindset: Proficiency in marketing data storytelling and tools such as Google Analytics, Power BI and Excel to demonstrate marketing impact.
• Tool Proficiency: Hands-on experience with marketing automation tools (HubSpot, Salesforce), LinkedIn Campaign Manager and event management platforms.
• Strategic Communication: Exceptional written, verbal and presentation skills, with experience building relationships with C-suite executives, senior agency leaders and enterprise buyers.
• Education: Bachelor's or Master's degree in Marketing, Communications, Business Administration or a related field.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.