GTM Specialist

Job Description: Go-To-Market (GTM) Specialist – US Market

Position: Go-To-Market (GTM) Specialist

Experience: 5+ Years

Location: Remote

Employment Type: Full-time

Compensation: Up to ₹10 LPA

About the Role

We are looking for a highly skilled and execution-oriented GTM Specialist with a minimum of 5 years of experience in the US market.

The candidate will be responsible for developing and executing go-to-market strategies, identifying business opportunities, defining target audiences, building sales pipelines, and driving customer acquisition for our US-based client.

We are looking for someone who understands the US business ecosystem, has experience working with US customers and decision-makers, and can independently manage GTM initiatives from market research and strategy development to execution and performance optimization.

Key Responsibilities

1. Go-To-Market Strategy

\* Develop and execute end-to-end GTM strategies for the US market.

\* Identify target industries, customer segments, and Ideal Customer Profiles (ICPs).

\* Define market positioning, value propositions, and competitive differentiation.

\* Develop market entry, expansion, and customer acquisition strategies.

\* Identify new business opportunities and potential revenue streams.

2. Market Research & Competitive Analysis

\* Conduct in-depth US market research and industry analysis.

\* Identify potential customers, competitors, market trends, and growth opportunities.

\* Understand US buyer behavior, purchasing patterns, and business requirements.

\* Develop customer personas and market segmentation strategies.

3. Lead Generation & Demand Generation

\* Build and execute strategies to generate qualified B2B leads.

\* Develop outbound and inbound acquisition strategies.

\* Leverage LinkedIn, email marketing, account-based marketing (ABM), and other digital channels.

\* Identify and engage relevant business decision-makers.

\* Build scalable lead generation and demand generation processes.

4. Sales & Business Development Alignment

\* Collaborate with sales and marketing teams to build a predictable sales pipeline.

\* Develop sales messaging, pitch decks, outreach strategies, and sales enablement materials.

\* Align marketing activities with business development and revenue objectives.

\* Work directly with US-based clients, stakeholders, and decision-makers.

\* Improve lead qualification, conversion, and customer acquisition processes.

5. GTM Execution & Performance Management

\* Manage GTM projects from planning through implementation and optimization.

\* Define KPIs and monitor campaign performance.

\* Track pipeline growth, conversion rates, customer acquisition costs, and revenue contribution.

\* Prepare performance reports and provide actionable business recommendations.

\* Continuously optimize GTM strategies based on data and market feedback.

Required Qualifications

\* Minimum 5 years of professional experience working in or targeting the US market.

\* Proven experience as a GTM Specialist, GTM Manager, Growth Marketing Manager, or Business Development Manager.

\* Demonstrated experience developing and executing GTM strategies for US-based businesses.

\* Strong understanding of the US B2B market, customer behavior, and sales ecosystem.

\* Hands-on experience in lead generation, demand generation, and customer acquisition.

\* Experience defining ICPs, buyer personas, market segmentation, and positioning.

\* Excellent written and verbal English communication skills.

\* Ability to independently manage projects and deliver measurable business outcomes.

\* Experience working remotely with international teams and US-based stakeholders.

Preferred Tools & Technologies

\* Apollo.io

\* LinkedIn Sales Navigator

\* HubSpot

\* Salesforce

\* Lusha

\* Brevo

\* Google Analytics

\* Other CRM, sales intelligence, and marketing automation platforms.

Key Performance Indicators

\* Qualified leads and opportunities generated.

\* Sales pipeline growth.

\* GTM campaign performance.

\* Customer acquisition and conversion rates.

\* Market penetration and customer engagement.

\* Revenue contribution from GTM initiatives.

Ideal Candidate Profile

The ideal candidate is a hands-on GTM professional who can combine strategic thinking with execution. They should be capable of identifying market opportunities, building effective acquisition strategies, engaging US decision-makers, and creating measurable business growth.

Candidates with direct experience working with US clients and independently executing GTM strategies for the US market will be preferred.

Compensation & Work Benefits

\* Annual CTC: Up to ₹10,00,000 (10 LPA).

\* Work Mode: 100% Remote.

\* Employment: Full-time.

\* Market Exposure: Direct engagement with the US business ecosystem and stakeholders.

Important: Minimum 5 years of relevant US market experience is mandatory.