GTM Project Analyst

Job Summary

The GTM Project Analyst is responsible for leading and executing end-to-end product and campaign launches, from planning to post-launch review. The role ensures strategic alignment, operational readiness, and timely market delivery, working closely with cross-functional teams to achieve sales and launch KPIs.

Key Responsibilities

*Campaign & Product Launch Management*

• Manage seasonal launches, new product introductions, and IP-based campaigns from pre-launch to end-of-life.
• Align with Group Strategy, Purchasing, Marketing, VM, Operations, and Warehouse to ensure launch readiness with clear direction in meeting launch deadlines and targets.
• Maintain centralized GTM trackers to monitor progress and ensure governance across functions.
• Provide clear, timely updates to stakeholders through dashboards and regular reporting.

*Contingency Planning & Risk Management*

• Identify risks early (e.g., supply delays, stock shortages) and drive mitigation plans.
• Serve as the central decision point for issue resolution and contingency planning.

*Performance Tracking & Continuous Improvement*

• Track sales and sell-through performance against KPIs; recommend and execute corrective actions.
• Conduct post-mortems to capture learnings and refine GTM SOPs and playbooks.
• Champion process improvements to enhance launch efficiency and effectiveness.

Job Requirements

• Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
• 5+ years’ experience in GTM, product launch management, or retail operations (FMCG/retail preferred).
• Proven record of delivering successful product or campaign launches.
• Strong project management skills with the ability to manage multiple launches.
• Excellent stakeholder management and cross-functional coordination.
• Analytical mindset with experience in KPI tracking and performance analysis.
• Proficient in project management tools (e.g., LARK, Asana, Trello) and MS Office.