Go-To-Market (GTM) Specialist
Job Type: Full-Time
Department: Marketing & Growth
Experience: 3+ Years
Target Market: United States
Industry: Commercial Cleaning / Facility Services
Job Overview
We are looking for an experienced and strategic Go-To-Market (GTM) Specialist to develop and execute customer acquisition and market expansion strategies for a commercial cleaning business targeting the US market.
The ideal candidate will be responsible for understanding the market, identifying target customer segments, developing positioning strategies, selecting acquisition channels, and building a scalable go-to-market framework.
You will own the GTM process from market research and strategy development to campaign execution, performance analysis, and continuous optimization.
We are looking for someone who combines strategic thinking with hands-on execution and can independently build and implement a complete GTM strategy.
Key Responsibilities1. Market Research & Analysis
- Conduct comprehensive market research within the US commercial cleaning industry.
- Identify market opportunities, customer segments, and industry trends.
- Analyze competitors, their positioning, pricing, and service offerings.
- Identify high-potential geographical markets and industries.
- Develop ideal customer profiles (ICPs) and buyer personas.
2. GTM Strategy Development
- Develop and implement a comprehensive go-to-market strategy.
- Define market positioning, value propositions, and competitive differentiation.
- Identify the most effective customer acquisition channels.
- Develop strategies for entering new geographical markets.
- Create customer segmentation and targeting strategies.
- Establish clear GTM objectives, milestones, and growth targets.
3. Customer Acquisition Strategy
- Develop scalable strategies for acquiring new commercial cleaning customers.
- Identify and evaluate outbound, inbound, referral, partnership, and other acquisition channels.
- Design multichannel customer acquisition campaigns.
- Develop outreach strategies targeting property managers, facility managers, office managers, commercial real estate companies, and business owners.
- Build repeatable processes for generating qualified business opportunities.
4. Marketing & Sales Alignment
- Develop messaging and positioning tailored to different customer segments.
- Align marketing activities with sales objectives.
- Establish customer acquisition funnels and conversion processes.
- Develop lead nurturing and customer engagement strategies.
- Collaborate with sales and marketing teams to improve acquisition performance.
5. GTM Technology & Automation
- Leverage GoHighLevel (GHL) to build and manage customer acquisition systems.
- Develop CRM pipelines, marketing automation, and customer follow-up workflows.
- Identify and implement tools for prospect research, market intelligence, and campaign management.
- Evaluate and integrate platforms that improve GTM efficiency.
6. Performance Tracking & Optimization
- Define and monitor key GTM performance indicators.
- Analyze customer acquisition costs, conversion rates, and pipeline performance.
- Measure the effectiveness of different acquisition channels.
- Conduct campaign experiments and optimize strategies based on results.
- Prepare regular GTM performance reports and growth recommendations.
Required Qualifications
- 3+ years of experience in Go-To-Market strategy, growth marketing, demand generation, or market expansion.
- Proven experience developing and executing GTM strategies.
- Strong understanding of B2B customer acquisition and market segmentation.
- Experience identifying ideal customer profiles and developing buyer personas.
- Knowledge of marketing funnels, sales pipelines, and conversion optimization.
- Hands-on experience with GoHighLevel (GHL) or similar CRM and marketing automation platforms.
- Understanding of outbound and inbound marketing channels.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to independently manage and execute GTM initiatives.
Preferred Qualifications
- Experience working with US-based businesses.
- Experience in commercial cleaning, janitorial services, facility management, or other B2B service industries.
- Experience launching services into new geographical markets.
- Familiarity with tools such as Apollo, LinkedIn Sales Navigator, Clay, and other market research platforms.
- Experience building scalable customer acquisition systems for service-based businesses.
Key Performance Indicators (KPIs)
- Development and execution of the GTM strategy.
- Identification of high-value customer segments and market opportunities.
- Effectiveness of customer acquisition channels.
- Qualified sales pipeline growth.
- Customer acquisition cost (CAC).
- Lead-to-customer conversion rate.
- Market penetration and customer growth.
- Overall revenue contribution from GTM initiatives.
What We Are Looking For
We are looking for someone who can think strategically, understand the market, identify growth opportunities, and turn those opportunities into actionable GTM initiatives.
You should be comfortable taking ownership of the entire go-to-market process, making data-driven decisions, testing new acquisition strategies, and continuously improving business growth.
This is not a traditional marketing or lead generation position. We are looking for someone who understands how to take a service business to market, establish its positioning, and build a repeatable customer acquisition strategy.
How to Apply
Please answer the following questions when applying:
- How many years of experience do you have in GTM strategy and execution?
- Have you independently developed and launched a GTM strategy for a B2B business?
- How do you identify ideal customer profiles and target markets?
- What frameworks and tools do you use for GTM planning and execution?
- Have you worked with US-based service businesses?
- Describe a GTM strategy you have implemented and share its measurable results.
Work Location: Remote
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