GTM Engineer

Company Description
Upscend is an AI-powered learning management system (LMS) focused on delivering measurable, guaranteed learning outcomes for organizations and individuals. By combining intelligent automation with data-driven insights, Upscend helps teams learn faster, retain knowledge more effectively, and apply skills in real-world scenarios. The platform is designed to be intuitive, scalable, and adaptable to diverse training needs across industries. As a growing technology company, Upscend values innovation, collaboration, and a strong focus on user experience. Team members have the opportunity to shape a product that is redefining how modern learning is delivered and measured.

Role Description
The GTM Engineer is a full-time, remote role responsible for building and optimizing the technical foundations that support Upscend’s go-to-market strategy. Day-to-day, this role collaborates closely with Sales, Marketing, Product, and Customer Success to design and implement integrations, data flows, and workflows that enable efficient lead management, customer onboarding, and product adoption. The GTM Engineer configures and maintains tools across the revenue stack, troubleshoots technical issues in prospect and customer journeys, and ensures data accuracy across CRM, marketing automation, and analytics platforms. This role also translates business requirements into technical solutions, supports the launch of new features and campaigns, and creates documentation and playbooks to streamline GTM operations. The GTM Engineer contributes to continuous improvement of processes and systems to help Upscend scale effectively.

Qualifications

• Experience working across GTM systems such as CRM platforms (e.g., HubSpot, Salesforce), marketing automation tools, and customer success platforms, with the ability to configure and optimize these tools for revenue teams.
• Strong technical skills in data integration and automation, including APIs, webhooks, ETL tools, and no-code/low-code automation platforms (e.g., Zapier, Make, Workato) to connect systems and streamline workflows.
• Proficiency in data analysis and reporting, including building dashboards, defining KPIs, and using analytics tools to monitor funnel performance and inform GTM decisions.
• Solid understanding of GTM processes (lead management, sales operations, marketing operations, customer onboarding) and the ability to translate business requirements into technical solutions.
• Comfort with basic scripting or querying (e.g., SQL, Python, JavaScript) to manipulate data, debug issues, and support custom integrations.
• Strong communication and collaboration skills, with experience working cross-functionally with Sales, Marketing, Product, and Customer Success teams in a remote environment.
• Structured problem-solving skills, attention to detail, and a mindset focused on scalability, reliability, and documentation of systems and processes.
• Relevant experience in SaaS or