GTM Engineer

GTM Engineer

Company:
UNKAPPED.ai

Experience:
2+ Years

Location:
Remote (India & US)

Employment Type:
Full-time

Apply Now:
https://forms.gle/XNitYCqxChJxmBYH9

About UNKAPPED

UNKAPPED is an Applied AI and Go-to-Market Engineering firm helping B2B companies build scalable GTM systems, automate revenue operations, and turn AI investments into measurable business outcomes.

We combine GTM Engineering, data enrichment, workflow automation, and AI to help businesses generate pipeline, improve operational efficiency, and scale revenue.

We work closely with client teams to build practical systems that solve real business problems and deliver measurable impact.

Role Overview

We are looking for a hands-on GTM Engineer with 2+ years of experience building automated outbound systems, data enrichment workflows, and AI-powered business processes.

You will design, build, and optimize GTM systems using tools such as Clay, n8n, CRM platforms, APIs, and AI models.

You will work on real-world client projects, building systems for prospecting, account research, lead generation, outbound automation, signal-based GTM, and revenue operations.

This is an execution-focused role for someone who enjoys working at the intersection of data, automation, AI, and business growth.

You should be comfortable translating business requirements into working systems, experimenting with new tools, troubleshooting technical challenges, and taking ownership of your deliverables.

Key Responsibilities

1. GTM Systems & Strategy

• Understand client business models, target markets, ICPs, and outbound objectives.
• Build systems for prospecting, account research, lead generation, and pipeline development.
• Identify opportunities to improve existing GTM processes through automation and better data.
• Recommend appropriate tools and workflows based on client requirements.
• Translate business challenges into practical, scalable GTM solutions.

2. Data Enrichment & Account Intelligence

• Build and maintain prospect lists using Clay and other data enrichment platforms.
• Enrich company and contact data using firmographic, technographic, and relevant business information.
• Identify decision-makers, champions, and relevant stakeholders within target accounts.
• Build enrichment waterfalls and data validation workflows to improve coverage and accuracy.
• Support ICP-based segmentation, account prioritization, and target account research.

3. Clay & Workflow Automation

• Build and optimize Clay workflows for prospect research, enrichment, segmentation, and personalization.
• Develop multi-step automations using n8n, APIs, webhooks, conditional logic, and data transformations.
• Connect data sources, CRM platforms, and GTM tools to create reliable workflows.
• Automate repetitive manual processes across prospecting, research, and sales operations.
• Test workflows, identify failure points, and continuously improve performance.

4. AI Agents & Applied AI

• Build AI-powered workflows for account research, prospect qualification, personalization, and data processing.
• Use LLMs and AI models to automate research and improve GTM execution.
• Experiment with AI agents, structured outputs, tool calling, and multi-step automation.
• Evaluate AI-generated outputs for accuracy, relevance, and usability.
• Identify practical opportunities to apply AI to real client workflows.

5. Outbound & Signal-Based GTM

• Build automated workflows for prospect identification, segmentation, and personalized outreach.
• Support email and LinkedIn outbound systems using relevant GTM tools.
• Identify and track company, contact, and buying signals to prioritize accounts.
• Build workflows that trigger relevant actions based on account activity or changes in data.
• Integrate enrichment and signal data into outreach and CRM systems.
• Support campaign execution, performance tracking, and continuous optimization.

6. CRM & GTM Integrations

• Connect GTM workflows with Salesforce, HubSpot, and other sales and marketing platforms.
• Build integrations using APIs, webhooks, and automation platforms.
• Maintain clean, structured, and reliable CRM data.
• Automate lead routing, enrichment, CRM updates, and workflow handoffs.
• Troubleshoot integration issues and ensure data flows correctly across systems.

7. Testing, Optimization & Reporting

• Test workflows before deployment and ensure they function reliably.
• Monitor automation performance, data quality, and workflow execution.
• Analyze campaign and workflow results to identify areas for improvement.
• Track relevant metrics such as data coverage, enrichment accuracy, response rates, and conversion performance where applicable.
• Use client feedback and performance data to improve workflows and GTM systems.

8. Client Delivery & Ownership

• Understand client requirements and translate them into technical solutions.
• Execute projects independently while collaborating with internal teams and client stakeholders.
• Communicate progress, challenges, and recommendations clearly.
• Document workflows, configurations, and implementation processes.
• Troubleshoot issues and take ownership of deliverables from development through deployment.
• Contribute to UNKAPPED's internal playbooks, reusable workflows, and knowledge-sharing.

Required Qualifications

• 2+ years of experience in GTM Engineering, Marketing Automation, Sales Automation, Growth Engineering, Sales Operations, or a related technical role.
• Hands-on experience with Clay and n8n, or comparable data enrichment and workflow automation platforms.
• Experience building multi-step workflows involving APIs, webhooks, conditional logic, and data transformations.
• Strong understanding of B2B prospecting, outbound processes, lead qualification, and CRM workflows.
• Experience integrating Salesforce, HubSpot, or similar CRM platforms with third-party tools.
• Practical experience using LLM APIs or AI models to build business automations.
• Familiarity with JavaScript or Python for custom integrations, data processing, or automation.
• Understanding of structured data, JSON, data validation, and basic API authentication.
• Strong analytical, troubleshooting, and problem-solving skills.
• Ability to translate business requirements into technical solutions.
• Clear written and verbal communication skills.
• Ability to manage tasks independently, learn new tools quickly, and take ownership of deliverables.

Good to Have

• Experience building agentic workflows using LLMs, AI tools, and structured tool calling.
• Familiarity with OpenAI, Anthropic, LangChain, or similar AI frameworks and platforms.
• Experience with Apollo, Smartlead, Instantly, Sales Navigator, or similar prospecting and outbound tools.
• Knowledge of intent data, account scoring, buying signals, ICP, and personalized outbound strategies.
• Experience with email deliverability, outbound sequencing, and campaign optimization.
• Familiarity with SQL, advanced spreadsheets, data scraping, or custom integrations.
• Experience supporting B2B SaaS, cybersecurity, developer tools, or cloud companies.
• Experience working with client projects or in a GTM agency environment.

Why Work at UNKAPPED?

- Ownership:
Take responsibility for your work and build systems that solve real business problems.
- Remote-first:
Work remotely from India while collaborating with a globally distributed team.
- Applied AI & GTM Engineering:
Work hands-on with Clay, n8n, AI agents, and modern GTM systems.
- Learning & Growth:
Experiment with new tools, develop technical skills, and learn how AI and automation are applied to real business workflows.
- Real Client Impact:
Build systems that improve prospecting, pipeline generation, and operational efficiency for B2B companies.
- Build, Experiment & Improve:
Work in an environment that values curiosity, practical execution, continuous learning, and finding better ways to solve problems.

If you enjoy building things, figuring out how tools work, and turning manual processes into scalable systems, we would love to hear from you.

Apply to join UNKAPPED.