GTM Engineer / Outbound Cold Email Specialist (Remote)

Remote (India or Pakistan) · Full-time · Roughly half your workday overlapping PST business hours

You'll own Setsail's cold email from the first row of a list to the reply in the inbox. If you've been doing this since before AI tools existed, and you now use them to work three times faster, keep reading.

About Us

Setsail Interactive is a B-Corp certified, full-service marketing agency based in Vancouver, Canada. We run the whole stack for our clients: paid ads, SEO and content, websites, social, email marketing, and outbound. We work with clients across many industries in North America.

The Role

Cold email is how Setsail finds most of its new clients. We email small-business owners across Canada. You'll be the one person who owns it end to end. That means building the lists, finding the angle for each segment, writing the emails, setting up and running the campaigns, and making sure every email lands in the inbox. You'll work with our head of sales, who takes the calls you book, and with our SDR, who handles replies.This is a hands-on, senior role. You'll do the work yourself, and you'll use AI and automation to do far more of it than one person could by hand.

What You'll Do

Build lists

• Find businesses that fit our ideal customer, using Google Maps data, websites, public registries, and data tools like Apollo.
• Find the real owner or decision maker, with a first name and a verified personal or name-based email. No info@ inboxes, no catch-alls.
• Run enrichment waterfalls (Apollo, Prospeo, Snov, pattern guess plus verification) and keep the cost per contact low.
• Dedupe every list against everyone we've already contacted, and record where each email came from for CASL.

Find angles and write copy

• For each industry we serve, find the true, specific fact that makes an owner want to reply: a competitor outranking them, a gap on their website, a missing booking option.
• Write short, human emails (Email 1 is 50 to 80 words) with spintax, follow-ups, and subject lines that read like one owner writing to another.
• Test angles against each other and keep the ones that win on positive replies.

Run campaigns

• Set up and run campaigns in Instantly (or Smartlead): custom fields, sending limits, schedules, sequences, A/B tests.
• Report every week on what went out, what landed, and what got replies, by angle and by industry.

Keep emails landing

• Manage sending domains and mailboxes: SPF, DKIM, DMARC, warmup, and rotation.
• Run inbox placement tests by provider (Gmail, Outlook, others) and fix problems before they cost us a campaign.
• What Success Looks LikeA steady weekly flow of new, verified, deduped owner contacts in the industries we serve.
• Every campaign lands in the primary inbox at Gmail and Outlook, and you can prove it with placement tests.
• Positive replies per 1,000 emails go up quarter after quarter, and you know which angles drove them.
• Nobody is emailed twice by mistake, and every contact has a recorded source.

Must Have

• 6+ years running cold email, starting in 2020 or earlier, ideally at an agency or SaaS company. We'll ask about the tools you used back then.
• List building you did yourself: scraping, enrichment, owner-finding and verification for small businesses, not just buying exports.
• Copy that gets replies. Live sequences you wrote, with their reply rates. Bring examples.
• Deep deliverability knowledge: domain setup, warmup, placement testing, and fixing a provider that sends you to spam.
• Daily use of AI tools like Claude, Clay, or scripts (Python, n8n, Make) to speed up research and list building. Be ready to show us a real workflow.
• Tool fluency: Instantly or Smartlead, plus Apollo, Prospeo, Snov, MillionVerifier or similar.
• Strong written English. Every word you write goes to a Canadian business owner.
• Roughly half your workday overlapping Pacific (PST) business hours.
• Nice to HaveExperience emailing North American small businesses.
• Knowledge of CASL (Canada's anti-spam law), GDPR, or CAN-SPAM.
• Experience working with Google Maps data or SEO data tools.
• You've built or managed outbound for more than one client at a time.

How to Apply

Send your resume and a 1–2 minute video to hr@setsail.ca.

1. In the video, tell us:Who you are, what you do now, and the year you sent your first cold email campaign.
2. The best-performing angle you've ever found: who it went to, what the email said, and why it worked.
3. A time your emails started landing in spam. What happened, how you found out, and what you changed?

\*\*\*Applications without a video won't be reviewed.