GTM Engineer - Demand Generation

We are seeking a high-leverage, systems-driven GTM Engineer (Demand Generation) to own the top of the funnel for direct outbound to advertisers. One engine, one scored universe, targeted message tracks. This is a high-velocity, AI-first GTM performance role for someone who has personally built systems that generated qualified pipeline and revenue, that can use AI to materially increase their own output without requiring proportional headcount growth. You will serve as the architect and operator of our entire demand engine: the scored account universe, the outbound infrastructure, the audit funnel, and the reporting layer that ties every booked meeting back to the signal that sourced it.

Your superpower is turning externally observable signals into qualified pipeline and revenue. You treat outbound as a data engineering and systems problem first, and a copywriting problem second. You don't just build outbound infrastructure; you build a compounding revenue system, one where every send, reply, and disqualification feeds back into sharper targeting, so the engine gets smarter and cheaper with every cycle while headcount stays flat.

We are not looking for someone who simply “uses AI.” We want someone who can show what they have personally built with AI, how it changed their workflow or capacity, and what measurable impact it had on pipeline, revenue, speed, quality, or headcount efficiency.

What You'll Own

• The scored account universe (built with our data contractor): advertiser tiers, and agencies by portfolio size and vertical
• Cold outbound infrastructure end-to-end: domains, warmup, deliverability, sequencing, reply handling
• AI-assisted personalization at scale; we are an AI-native company and expect LLMs used as infrastructure, not as a writing toy
• Retargeting against the named account list; full-funnel reporting from signal to audit to trial to paid, with clear attribution to qualified pipeline, opportunities created, and revenue generated.

You're a Fit If

• You've personally built an outbound system that booked revenue-generating meetings and can show the numbers
• You have built real AI-powered workflows, not just used AI tools manually. You can show what you built, where AI sat in the workflow, what it automated or augmented, and the measurable impact it created.
• You understand Google Ads and Meta Ads well enough to write credibly to the people who run them
• Hands-on with Clay (or equivalent), Smartlead/Instantly/Apollo, enrichment APIs, webhooks, Claude Code or Codex
• You can explain SPF, DKIM, DMARC, and warmup without Googling
• You treat agencies as a second ICP with different psychology: heavily pitched, margin-sensitive, motivated by client retention and passive revenue

You're Not a Fit If

• Your portfolio is brand campaigns, social calendars, or SEO articles
• You measure success in sends and opens rather than meetings and revenue
• You need a team around you; this role builds the foundation solo

Required Skills & Experience

• 1-3+ Years in Outbound/Growth Systems: Proven experience building and operating cold outbound engines that booked revenue-generating meetings in a B2B SaaS or high-velocity agency environment. You can show the numbers: list size, reply rate, meeting rate, pipeline attributed.

• Signal-Based Targeting: Concrete experience constructing scored account universes from external signals (spend intelligence, ad libraries, technographics, job postings) rather than buying static lists. You treat targeting as a data problem, not a database purchase.

• Deliverability Ownership: You have personally owned sending infrastructure end-to-end: domain architecture, warmup, SPF/DKIM/DMARC, inbox placement monitoring, and recovery from deliverability incidents. No handing this off.

• AI-Native Execution: You have personally built AI-powered systems inside a GTM workflow, including research, enrichment, scoring, personalization, classification, routing, campaign analysis, or agentic workflows. You can clearly explain what you built, why you built it, how it worked, and what measurable result it produced in terms of pipeline, revenue, productivity, speed, quality, or reduced manual work.

• Full-Funnel Accountability: You measure success through the full chain from signal outreach meeting qualified opportunity pipeline revenue. You can show examples where your work produced attributable pipeline and closed revenue, not just activity or top-of-funnel engagement. You are comfortable killing your own campaigns when the data says they are not working.

• Dual-Audience Range: Ability to write credibly to two very different buyers: performance marketers who will smell a generic sequence instantly, and agency owners who are pitched daily and filter for vendors that make them look good.

Technical Proficiency

• Paid Media Literacy: (Working Level) Enough Google Ads and Meta Ads fluency to speak the ICP's language: campaign types, CPCs, ROAS, invalid traffic. You will be writing to people who live in these platforms daily.
• Sequencing & Sending Infrastructure: (Expert Level) Smartlead, Instantly, Apollo, or equivalent, including multi-domain setups, rotation, and reply routing.
• Enrichment & Signal APIs: Working fluency with SEMrush/SpyFu, Meta Ad Library, technographic trackers (BuiltWith/Wappalyzer class), and people-data providers; comfort consuming REST APIs and webhooks directly.
• HubSpot CRM Ecosystem: Strong proficiency in pipeline structures, custom properties, and attribution instrumentation so every meeting traces to its sourcing signal.
• Automation Engineering: Strong execution knowledge of workflow automation (n8n, Make, Zapier, or native AI-agent integrations) connecting the stack without engineering support.

Logistics

• Remote, async-first team culture.
• Must have overlapping availability for live syncs between 7 AM and 2 PM EST.
• Full-time, long-term leadership position.

What’s in it for you?

• Competitive salary - Compensation that reflects your expertise and contributions.
• Hands-on environment – We operate lean, so your contributions will be direct and meaningful.
• Fast-growing industry – AdTech / MarTech is a quickly evolving space, making this an exciting space to be in.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic.

Company Introduction

About Us

ClickGUARD is a SaaS startup operating in a domain where ad tech meets cybersecurity (you should consider subscribing to our YouTube channel to find out more about us).

Our platform helps Google Ads advertisers protect their investment and maximize their ROI by detecting and removing wasteful ad traffic from their advertising campaigns. We’ve built the absolute best solution for a significant problem for PPC advertisers, and we need your help taking it to the next level of user experience.

How we work

We're a fully remote company with a close-knit team that’s figured out how to onboard employees the right way and build an awesome team spirit even when spread out across the globe. So come take a look and maybe join us.