About the team
Our Growth tribe is focused on acquiring and activating customers at scale. You'll work on the experiments, channels, and funnels that bring new founders and businesses onto Aspire.
Demand Generation sits within Aspire's Commercial organization. In the U.S and globally we're building a direct outbound motion from scratch, targeting finance leaders at middle market companies of 25 to 200 employees and founders at high-growth startups across the country.
About the role
You'll sit with the people who own growth in the U.S., understand what they're trying to achieve, and build the systems that make it happen. You'll think about how data moves between tools rather than tool by tool, and judge success by pipeline impact.
There's no existing machine to optimize. The territory is open, the motion is being written now, and the infrastructure you build is what the first U.S. reps and global sales team in APAC and EU will sell on. You'll be the person who turns a list of companies into a repeatable, measurable source of qualified pipeline.
What you'll own
- Design and build the data, tooling, and workflow infrastructure to identify, prioritize, and activate high-value target accounts across the U.S and globally
- Own how the stack fits together (CRM, sales intelligence, enrichment, sequencing) and the account data model everything downstream depends on
- Replace manual list building, research, enrichment, qualification, and routing with automated workflows, returning selling hours to reps
- Build repeatable workflows that consistently produce qualified U.S and international accounts across defined ICP segments and tiers
- Design the signal layer (funding, hiring, market expansion, new entity formation) and own sequencing infrastructure and deliverability
- Deploy AI workflows for account intelligence, personalization, and prioritization, judged on measured conversion impact rather than novelty
- Decide where an agent runs unsupervised and where a human stays in the loop, and build the guardrails to match
- Establish GTM metrics and dashboards, track conversion at every stage, find where pipeline leaks, and ship the fix
- Maintain and improve what you build, and leave the team a system they can run without you.
What you need to be successful
- 4+ years working inside a GTM function (sales, marketing, RevOps, or CS), understanding how leads become pipeline and why reps stop trusting a lead score
- Builder first — you've built real systems other people depend on, and can walk us through what you shipped
- Fluency with automation platforms and APIs such as n8n, Make, Zapier, or Clay, wired together by you rather than on your behalf
- Deep working knowledge of a modern CRM, ideally HubSpot, shaped around a team's actual needs rather than just used
- Comfortable reading code, shipping small changes, and interrogating a data warehouse — this isn't a software engineering role, but it isn't a no-code role either
- You design for adoption: building the workflow is the easy half; getting the team to use it is the job
- A strong grasp of artificial intelligence concepts and the ability to apply AI tools (e.g. Claude, n8n) and frameworks to solve real-world problems at Aspire
- Experience standing up a U.S. outbound motion from scratch rather than optimizing an existing one is a plus
- Familiarity with sales intelligence platforms such as Apollo, Clay, ZoomInfo, or LinkedIn Sales Navigator, and with email deliverability and U.S. data protection rules (CAN-SPAM, CCPA/CPRA, TCPA) is a plus
- Ex-founder or experience working with early-stage businesses is a plus
- B2B fintech or financial services experience, and familiarity with how U.S. middle market finance teams buy, is a plus
.svg)
