Digital Analytics & MarTech Consultant (GA4 / GTM)

About the role

We are a technology consultancy delivering digital analytics, customer data, and marketing technology projects for e-commerce brands across Asia Pacific and Europe. We are looking for a Digital Analytics & MarTech Consultant to own delivery on 2 to 4 client accounts. This is an active, hands-on consulting and implementation role rather than a passive, in-house analytics seat. Supported by senior architects and engineers, you will drive discovery, technical specifications, tracking setup, validation, and client decision-making end-to-end.

The work spans two core areas: Analytics & Tracking (Primary) — GA4 and GTM implementation on platforms like Shopify, plus multi-market ad conversion tracking. MarTech & Customer Engagement (Secondary) — Workspaces, automation, and migrations for platforms like Intercom or Zendesk.

Key responsibilities


Configure GA4 & GTM containers from scratch (events, parameters, triggers, variables, conversions, consent)


Work in front-end code where needed (Shopify theme markup, server-side tracking, custom pixels, dataLayer)


Implement ad conversion tracking (Meta CAPI, Google Ads) across multi-market setups routing to local ad accounts


Write measurement plans, event taxonomies, technical specs, and QA criteria for developers


Debug & validate rigorously via end-to-end testing, pre/post-launch QA, and active issue logs


Set up workspaces, automation, and workflows in Intercom or Zendesk (routing rules, AI agents, custom reporting)


Support platform migrations (data mapping, legacy clean-up, import validation, cutover readiness)


Serve as primary consultant for tracking, reporting, platform access, and MarTech questions


Run discovery sessions to surface requirements and assign ownership to dependencies


Manage timelines, risks, and decisions across concurrent workstreams to prevent project slippage

About you


3+ years in digital analytics implementation, MarTech consulting, technical account management, or solutions delivery


Hands-on GA4 & GTM experience configuring containers and debugging tracking end-to-end (not just reporting)


Practical understanding of dataLayer, event taxonomy, and measurement plans


Comfort inspecting front-end templates or developer tools to audit/modify snippets


Ability to organize and analyze raw data in Excel or Google Sheets


Experience managing stakeholder relationships and expectations independently


Ability to self-direct and chase outstanding deliverables


Experience translating business conversations into precise technical specs


Verbal/written fluency in professional English suited for European and regional APAC clients


Bachelor's degree in a business, IT, or marketing field (or equivalent practical experience)

Benefits


Competitive salary based on experience + performance bonus


Dedicated training and certification budget


Direct impact on global brands with clear progression to Senior Consultant, Architect, or Engagement Lead


Standard statutory benefits and entitlements


Full-time