Co-Founder — Sales & GTM

Company:
Novara CX (www.novaracx.com)

Location:
India (Remote)

Type:
Co-founder track, early-stage. Novara CX must be your primary commitment.

Compensation:
Profit-sharing on every deal you close, plus earned equity. Details under Compensation Structure.

About Novara CX

Novara CX is building a new category in customer support and customer experience. We combine AI automation, trained human support agents and oversight management, so growing businesses get reliable customer support without building and managing a full support operation themselves.

We've also built NovaraDesk, our own CX workspace for tickets, customer profiles, analytics and AI-assisted support.

The product is built. Now it needs to go to market.

For more information, visit www.novaracx.com.

The Opportunity

We're looking for a Co-Founder — Sales & GTM to own Novara CX's commercial growth.

This isn't a traditional sales role. The category is new, so there is no ready-made market, established playbook or predictable pipeline. You'll help answer:

• Who should Novara CX sell to?
• Which businesses have the strongest need?
• How should we position the category?
• What makes a prospect interested?
• What objections do businesses raise?
• Which acquisition channels work?
• How do we turn early customer wins into a repeatable sales engine?

You won't only set the strategy. You'll execute it: prospecting, customer calls, demos, negotiation and closing paying customers, personally.

What You'll Own

Go-to-Market

• Define and continuously refine the Ideal Customer Profile, and prioritise target industries, segments and customer profiles
• Own positioning, messaging and value proposition, refined on market feedback
• Build outbound and inbound acquisition strategies, and identify, test and evaluate new channels
• Build partnerships, referral channels and other distribution
• Design and run GTM experiments to validate new markets, segments and channels
• Build and refine the sales process, from lead generation through conversion
• Track pipeline, conversion, acquisition and channel performance, and use the data to decide what to keep, change or stop
• Identify repeatable acquisition models that can scale, and own GTM strategy from market discovery through repeatable customer acquisition

Sales

• Research and identify target businesses and decision-makers, and build and maintain a qualified pipeline
• Prospect through email, LinkedIn, calls and other relevant channels
• Qualify leads on need, fit and buying potential
• Run discovery calls and product demos, tailoring the pitch to each prospect
• Build and refine sales decks, proposals and other collateral
• Prepare pricing and commercial offers
• Handle objections, negotiate terms, follow up consistently and move opportunities to close
• Close new customers and hand over cleanly to the delivery team
• Build relationships with founders, CX leaders and other business decision-makers
• Identify upsell, expansion and long-term account growth opportunities
• Maintain accurate pipeline, activity and conversion data
• Build and manage a commission-based BD team as the sales function scales
• Own the sales cycle end to end

Who We're Looking For

We're particularly interested in experience in:

• SaaS sales
• B2B sales
• Business development
• Go-to-market
• Customer support / customer experience
• CX technology
• D2C / e-commerce
• Startup / early-stage environments

SaaS experience is strongly preferred, particularly selling software or technology to businesses. Customer support or CX experience is also highly relevant, because understanding the problem we solve is a real advantage.

Above all, we want someone with a record of creating opportunities and closing business, not just managing an existing pipeline.

The Founder Mindset

This is an early-stage company, and there won't always be a predefined answer. You may test an Ideal Customer Profile, find it doesn't work, change the positioning, move to another segment and try again.

We want someone who enjoys that process and thinks “Let's figure it out,” not “Tell me what the process is.” You need to be comfortable with ambiguity, rejection, experimentation and building from scratch.

A Direct Note on Commitment

This is not a part-time role or a side project.

Novara CX must be your primary professional commitment. You cannot hold another full-time job, run another business or take on other professional commitments alongside this role.

There is no base salary at this stage. Your income comes entirely from commission on the business you personally close, so expect little to no income in the first several weeks while the pipeline builds.

If you want to do this alongside another job, or as a side project, please don't apply.

Compensation Structure

Sales-Linked Earnings (ongoing, uncapped)

• Receive upto 40% of the profit earned from each client.
• No cap on the number of deals or on total earnings, and no base salary offsetting it
• Expect a slow first month or two: closes take weeks to source and negotiate, and commission follows closed, paid deals, not effort

Equity (real ownership, earned by results)

• A real ownership stake in Novara CX, sized on your experience, founder fit and scope of role, and discussed openly with shortlisted candidates
• You set the pace: equity is released in tranches as you hit cumulative closed-revenue milestones over your first 12 months, so the faster you close, the faster you earn
• Once the allocation agreed with you is fully earned, further equity requires explicit mutual renegotiation, for example at a fundraise or a major revenue milestone

First 90-Day Milestone

• A phased revenue target for the first 90 days: lighter in month 1, building through month 3. Figures are shared in the hiring conversation
• A supporting outbound activity target, tracked alongside revenue, so a miss can be traced to pipeline volume or resourcing
• If the revenue target is missed but pipeline activity and quality show clear progress, we'll discuss extending the review period before deciding anything. No decision is made on the number alone

What You Get

Direct Founder Partnership

You'll work directly with the founder across sales, GTM, customer discovery, positioning, pricing, partnerships, product feedback and business strategy. No layers of management stand between you and the decisions.

Build From Zero

You'll build Novara CX's sales and GTM function from the ground up, with the opportunity to build and lead a commercial team as the company scales.

What Success Looks Like

In the early stage, success isn't elaborate presentations or strategy decks. It's:

• Talking to customers
• Finding the right market
• Closing the first customers
• Learning why they buy
• Building a repeatable process
• Scaling what works

The goal: take Novara CX from Built → Validated → Bought → Repeatable → Scalable.

This Could Be a Great Fit If…

• This role is for someone with minimum 5 years of B2B or SaaS sales experience.
• You have hands-on experience running full-cycle sales, from prospecting to close
• You understand customer support or CX
• You're genuinely excited about AI automation, not just comfortable selling it
• You want to build rather than simply operate
• You're comfortable in an early-stage environment and can work independently
• You enjoy speaking with customers and aren't afraid of cold outreach
• You see rejection as part of the process
• You want meaningful, earned ownership, and you're comfortable earning it before it's granted

This Probably Isn't a Fit If…

• You're looking only for a conventional salaried sales role
• You need an existing lead pipeline or a predefined sales process
• You don't want to personally sell
• You need guaranteed income during the early stage. Be honest with yourself about your runway before applying
• You're uncomfortable with uncertainty, or aren't interested in taking meaningful ownership

Why Novara CX?

Customer support is changing. Businesses have to balance AI, human support, customer expectations and operating costs, and many growing businesses lack the resources or expertise to build a sophisticated CX operation themselves. Novara CX brings these pieces together.

The product is built and the opportunity is there. We want the person who will build the company's commercial side around it.

Interested?

Email rishi@novaracx.com with the subject line "Co-Founder — Sales & GTM". Attach your CV. Applications without one won't be considered. Then tell us in a few lines:

• Your experience in SaaS / B2B sales / GTM / customer support / CX
• The hardest deal you've closed: who was the buyer, what nearly killed it, and what did you do?
• Something you built or grew from zero: what was the number at the start, and what was it at the end?
• This role starts commission-only, with no base. Why does that work for you right now?
• Why Novara CX interests you, and what you're looking for in a founder partnership

*If taking a product from “built” to “bought” excites you, we'd like to hear from you.*