Brand Growth and GTM Lead

Role:
Brand Growth & GTM Lead

Function:
Marketing / Growth

Location:
Gurugram (Onsite)

Type:
Full-time

Industry:
Internet / Consumer Tech / Dating & Social Apps

About Company

An early-stage dating startup on a mission to tackle loneliness and redefine human connection in the AI age. The company combines cultural insight, AI, and a proprietary recommendation algorithm to go beyond typical swipe culture.

It is backed by leading venture capitalists with $10M+ in seed funding. Founded by operators with deep experience scaling dating apps and global consumer internet businesses.

The team of 23 moves fast, values bold thinking, and gives early employees real ownership. Headquartered at Iffco Tower, Nukleus Office, Sector 29, Gurugram.

Position Overview

This role owns the full growth engine — paid and organic at equal depth — for the company's dating app, reporting directly to the Head of Marketing and founders. The hire will design and execute acquisition strategies across digital channels, lead creator and influencer programs, and run 360 campaigns from conception to measurement. A genuine dual-threat: as comfortable optimizing CAC on a programmatic dashboard as building a long-term organic content and partnership strategy.

Role & Responsibilities

• Design and execute paid marketing strategies across social media, search, programmatic, and app stores; own CAC, LTV, retention, and related acquisition KPIs end-to-end
• Own programmatic acquisition — test, analyze, and optimize for performance with rigorous attribution
• Build and run organic growth programs including SEO, creator marketing, influencer partnerships, and media partnerships; own tracking and performance measurement for each channel
• Conceive and lead 360 campaign execution in partnership with product, creative, and global teams for feature launches and brand moments
• Establish KPIs for all brand and growth initiatives; use analytics to identify growth opportunities and refine campaigns for ROI
• Manage relationships with agencies, media partners, and influencers to maintain execution quality and amplify brand reach
• Report acquisition and campaign performance to founders and Head of Marketing with clear insights and optimization recommendations

Must Have Criteria

• 5–9 years of B2C brand marketing experience with hands-on ownership of both paid and organic acquisition channels at equal depth
• Proven track record managing paid campaigns across social media, search, and programmatic — with direct ownership of CAC, LTV, and retention metrics
• Demonstrated experience building and scaling organic growth programs — SEO, creator/influencer marketing, and media partnerships — with measurable outcomes
• Hands-on experience running influencer and creator marketing programs, including partner identification, contracting, and performance tracking
• Strong analytical fluency — able to set up measurement frameworks, interpret attribution data, and drive campaign decisions from numbers
• Experience managing external agencies and media partners end-to-end

Nice to Have

• Prior experience in dating, social, or consumer tech apps
• Experience marketing to Indian audiences with cultural nuance across regional segments
• Exposure to app store optimization (ASO) as a growth lever
• Experience in an early-stage or high-growth startup with a lean team

What We Offer

• Direct collaboration with founders and Head of Marketing — high visibility and real decision-making authority from day one
• Opportunity to build a global brand from scratch, backed by top institutional capital
• Onsite role in Gurugram with a fast-moving team that values bold thinking and creativity