B2B SaaS GTM Director
About the role
- Hiring: B2B SaaS Go-to-Market Director
- Location: London, UK (Remote)
- Employment: Full-Time, Permanent
- Domain: PropTech / EdTech / Enterprise SaaS
About the Role
- We are seeking an accomplished B2B SaaS Go-to-Market Director to lead the 0-to-1 commercial launch of a new enterprise SaaS platform built for university accommodation teams and property management groups.
- This role owns the commercial engine from scratch: defining market segmentation and pricing, personally closing the initial wave of institutional enterprise deals, and scaling a high-performing commercial team across the UK and Europe.
Key Responsibilities
- GTM Strategy & Pricing: Build and execute the commercial model, pricing architecture, licensing structures, and launch sequencing across UK/EU universities and PBSA operators.
- Direct Enterprise Sales: Personally originate and navigate complex institutional tenders, procurement frameworks, and multi-stakeholder buying committees (estates, accommodation, IT, finance).
- Team & Function Building: Establish the sales playbook, battlecards, and pipeline disciplines from scratch; hire and lead sales, solutions, and customer success functions.
- Ecosystem Partnerships: Represent the company across key industry forums (CUBO, ASRA, ACUHO-I, Unipol) and build strategic integration/channel partnerships.
What We Are Looking For
- 10+ years of commercial leadership in B2B SaaS with full quota/revenue ownership.
- Must-Have: Direct experience selling enterprise software into universities, Higher Education institutions, or large PBSA / residential property management operators.
- Proven ability to close high-value deals within complex, committee-based procurement and tender cycles measured in quarters.
- Deep understanding of campus accommodation operations (allocations, inventory, resident experience, estates).
- Strong track record building commercial playbooks and teams from the ground up.
Established in 2000, LanceSoft is a pioneering force in delivering premier Global Workforce Solutions and IT Services to a diverse clientele. As a Certified MBE and Woman-Owned enterprise, we take pride in fostering global cross-cultural connections that propel the careers of our employees and drive the success of our clients' businesses. At LanceSoft, our mission is unequivocal: to leverage our expansive global network to seamlessly connect businesses with the most suitable talent and individuals with the most fitting opportunities, all without prejudice. We are committed to providing Global Workforce Solutions with a personalized, human-centric approach. Our extensive array of services encompasses various domains, including temporary and permanent staffing, Statement of Work (SOW) arrangements, payrolling, Recruitment Process Outsourcing (RPO), application design and development, program/project management, and engineering solutions. Presently, our team of over 5700+ professionals se
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