Assistant Marketing Manager | GTM & Campaigns

About the Role

Our client is looking for an Assistant Marketing Manager, GTM & Campaigns to support the execution of customer acquisition, engagement and retention initiatives.

This role is responsible for the end-to-end coordination and execution of marketing campaigns, paid media initiatives, product launches, customer communications and activation activities across digital and offline channels. Working closely with internal stakeholders, agencies and vendors, the role will ensure campaigns and marketing initiatives are delivered effectively and aligned with business objectives.

As our client continues to expand its product offerings, retail presence and partnership ecosystem, the role will play a key part in driving customer awareness, engagement and adoption through effective GTM execution.

Key Responsibilities

GTM Strategy & Integrated Campaign Management

• Plan and execute holistic customer acquisition, engagement, and retention campaigns across digital and traditional channels.
• Own project timelines, route creative assets for stakeholder review/approval, and ensure seamless deployment across all touchpoints.
• Partner with Product, Business Development, and Operations teams to launch new offerings and strategic marketing initiatives smoothly.

Paid Media & Digital Strategy

• Oversee paid performance marketing across major digital platforms (Meta, Google, TikTok, and emerging channels).
• Partner with media agencies to develop assets, configure campaign tracking, and maintain creative refreshes, localization, and promotional updates.
• Conduct post-campaign reviews to evaluate media efficiency, track attribution, and refine continuous optimization strategies.

Agency & Creative Operations

• Draft comprehensive creative briefs and manage output across external agencies, production houses, and vendors.
• Oversee marketing material creation and localization while ensuring strict adherence to brand guidelines, accuracy, and legal compliance.
• Maintain master production schedules to ensure on-time delivery of physical and digital assets.

Experiential Marketing & Field Activations

• Lead the execution of events, roadshows, sponsorships, and community outreach programs designed to drive brand awareness and customer acquisition.
• Manage end-to-end event logistics, vendor coordination, promotional materials, and on-site setup.
• Develop event-specific communications and educational collateral to boost customer conversion and product adoption.
• Drive retail and field initiatives across key channel partners (such as Singtel Dash and Western Union touchpoints).
• Measure post-event ROI, build post-activation reports, and establish best practices for future campaigns.

Cross-Functional Operations & Stakeholder Management

• Lead cross-departmental alignment across GTM, Product, BD, and Operations teams to maintain clear visibility on dependencies and deliverables.
• Manage administrative marketing operations, including vendor onboarding, procurement workflows, and campaign budget/status tracking.

Requirements

• Experience: 5–7 years in campaign management, GTM execution, digital marketing, or marketing operations.
• Integrated Background: Demonstrated track record of launching end-to-end campaigns across digital, offline, and experiential channels.
• Paid Media Expertise: Hands-on familiarity with Meta, Google, and TikTok ad platforms, alongside experience orchestrating media agency deliverables.
• Project Leadership: Exceptional organizational capabilities with a proven track record of handling multiple complex initiatives, agencies, and cross-functional teams under tight deadlines.

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Submit your application by emailing your updated CV to [berry.lim@achievegroup.asia](mailto:berry.lim@achievegroup.asia)

or

Reach out directly [+65 9247 2216](tel:+65 9247 2216)

Berry Lim | R231117685 | 05C3451