NEW

The Clay GTM Engineer Cohort starts 10 November. 20 seats, with Clay Scholarships for selected students.

Apply now →

Become a GTM Engineer in 7 Weeks

Starts 10 November 2026. Limited seats remaining.

7 weeks with Tim Yakubson and the best GTM instructors in the world. Free tools included.

Learn every skill a modern GTM engineer needs, end to end, and get free access to Clay, FullEnrich, CompanyEnrich, Twain, HeyReach and Cornersight.

Get 1:1 time with the Unlock GTME instructors plus 21 hours of live group calls over 7 weeks.

Build 5+ real projects you can show employers (outbound, inbound, CRM, RevOps & ABM systems).

5+ hours of step-by-step training so you’re fully prepped for Clay’s new Inbound and Outbound certifications.

Meet top GTME employers through Sales Captain, Wunder Talent, Noemie Jacquemin, Cloudtask and Stack Optimise.

Ask every other cohort programme how many 1:1 hours they promise. If the answer is under 2, now you know why we’re the better buy.

Other cohorts take your money and wish you luck. We put half of it back on the line. Pass Clay’s Inbound and Outbound certifications within 30 days of graduating and we refund 50% of what you paid. (Only for students who pay in full upfront. Full terms)

Total seats claimed7 out of 20 (35%)
35%

Our students work at

ApolloThe KilnColdIQHeyReachDeel
1,219+
students trained
563+
5-star testimonials
#1
largest paid GTM community
42
GTMEs placed to date

A Clay academy partner

Built on Clay

Every cohort student gets a Clay Growth seat and credits, provided by Clay.

Growth

plan seat

30,000

credits a month

40,000

actions a month

For 90 days from kickoff. A big thank you to our partners at Clay, the core technology of this cohort.

Watching Clay tutorials
will not get you hired.

[ No real system ]

You know the buttons

But you cannot build a system a business would pay for.

[ 0 projects to show ]

Your portfolio is empty

Employers and agencies want proof, not a course certificate.

[ No warm intro ]

Nobody vouches for you

Great talent gets ignored without a warm introduction.

What students say

Tim’s agency→GTM Engineer, Apollo.io
5 out of 5 starsVerified Review

Tim’s courses and community helped me land my dream GTM Engineer role at Apollo. I worked with him at his agency. The training actually works. Most people charge 10x the price for half the value.

Khaydien Anderson
Khaydien Anderson
GTM Engineer @ Apollo.io
Unlock Clay student→ColdIQ, Instantly, HeyReach
5 out of 5 starsVerified Review

Completing Tim’s Unlock Clay course was the first step in my GTME journey, and 2 years later I have worked as a GTME at ColdIQ (probably the best Clay agency in the space) and Instantly (one of the fastest-growing SaaS companies in Europe).
For anyone wanting to break into GTM, I would recommend Tim’s educational cohorts and courses.

Jack Galpin
Jack Galpin
GTM @ HeyReach
$0→$10k+ a month, solo
5 out of 5 starsVerified Review

Went from zero to over $10,000 a month, solo, implementing Clay on the back of the lessons from Unlock Clay.

Junior Asher
Founder @ Ascend Acquisition Systems
Total beginner→GTM Engineer, The Kiln
5 out of 5 starsVerified Review

A year ago I was taking Tim’s course, and even learning how to send data to another table in Clay was something I struggled with. Today I’m a GTM engineer at The Kiln, one of the best Clay implementation agencies in the world. You can tell Tim has passion when teaching. He’s like the patient tutor who doesn’t yell at you. His educational content is very digestible for a beginner, and at the price it’s hard to beat. The guy even has a money-back guarantee. What a legend.

Fermin Andujar
Fermin Andujar
GTM Engineer @ The Kiln (acquired by 2X)
Student→Agency founder
5 out of 5 stars
Verified Review

I got my first client through the Unlock Clay community, where I was taking the class. The educational content catapulted my process into having my own agency business.

Jorge Macias
Founder @ The GTM Engineering Company
Self-paced course→First GTME role, Hyperke
5 out of 5 starsVerified Review

I landed my first GTM Engineer role on the back of completing Unlock Clay, which was just a self-paced course that Tim created 2 years ago. Before the course I knew some of the tools but not how they fit together in a real role. If you’re trying to break into GTM, the Unlock GTME cohorts are a no-brainer. I wish they had existed back when I was landing my first role!

Rashi Agarwal
GTM Engineer @ Hyperke

The 7 weeks

Hover over or tap any instructor’s name to see their background.

Watch firstTim walks you through the 7 weeks15 min
Week 1Get comfortable with the most important parts of a GTME’s tech stack

Clay end to end

Understand what Clay is and how to use it, then complete a take-home task to build your first-ever Clay play.

TYTim YakubsonTim YakubsonClosed $500k in cold outbound revenue before he turned 21, including enterprise clients like L’Oréal, McKinsey and Oliver Wyman. Then implemented Clay for 100+ businesses and built the #1 GTM community (1,219+ students), now hosting this cohort.•Tuesday

Claude Code end to end (in VS Code or Cursor)

Understand what Claude Code and Codex are, how to use them inside Visual Studio Code or Cursor, and complete a take-home task to build your first-ever Claude Code GTM play.

TYTim YakubsonTim YakubsonClosed $500k in cold outbound revenue before he turned 21, including enterprise clients like L’Oréal, McKinsey and Oliver Wyman. Then implemented Clay for 100+ businesses and built the #1 GTM community (1,219+ students), now hosting this cohort.•Thursday
Week 2Understand the theory before spicing things up with fancy AI & automation tools

GTM Strategy 101

Learn GTM strategy from a former CRO who has scaled startups and scaleups from $0 to over $20M ARR.
Understand how elite GTM teams think and set strategy, and how they break long-term goals down into short-term GTM tactics and plays. Walk away with a take-home framework you can apply to any GTM motion at any company in the world.

AKAlex KudelkaAlex KudelkaVP of Sales at MakiPeople, a hiring-intelligence startup with $39.1M in funding. Previously CRO and VP of Sales at multiple startups that scaled from $0 to $20M+ ARR.•Tuesday

List building 101

Tools like Clay and Claude Code are only as good as their input, which in most cases is company, contact or job data. This session covers the 5 best ways to build a lead list and how to “waterfall” them to build the perfect one.

MPMarco PereiraMarco PereiraHead of GTM with 3+ years in account management and customer success at Belkins, one of the largest and best lead generation agencies in the world.•Thursday
Week 3Understand how to launch campaigns that generate positive replies at scale

Sales triggers & cold email copywriting

Learn what sales triggers are, how to use them and how to write cold email copy that converts. Oh, and how to personalise cold emails at scale using “skills” inside Claude Code or Clay. Taught by the copywriter behind a lead gen agency with 100+ clients, who writes cold emails better than 99.9% of people in the world.

TG Tsvetina GrigorovaTsvetina Grigorova5+ years as Lead Copywriter at Hypergen, a dedicated B2B cold email agency, writing the copy behind their best client campaigns.•Tuesday

Campaign management & converting positive replies into meetings

Managing live campaigns: the metrics that matter and how to turn positive replies into booked meetings and pipeline. Taught by someone who has done this every day for the last 3+ years.

AMAbdul MukatiAbdul MukatiFounder of Master Inbox, built to fix missed replies for agencies running 5+ client accounts across Instantly, Smartlead and HeyReach, growing the team 700% in its first year. Before that, a 7-year board member and growth advisor at Polyuno, where he built the GTM playbook behind $3M+ ARR and helped manage 3 product exits.•Thursday
Week 4Learn RevOps, inbound lead management & Clay <> CRM, and get ready for Clay’s Inbound certification

Clay + CRM & RevOps

Sync Clay with your CRM so data, owners and records stay clean.

AHAfsha HaslaniAfsha HaslaniWas doing RevOps long before AI hit the market, with deep Salesforce, HubSpot, Pipedrive and Clay experience. The go-to CRM and RevOps expert for mid-market and enterprise companies looking to streamline their CRM operations.•Tuesday

Clay + inbound lead management

Route, enrich and qualify inbound leads so the right person follows up fast.

CHChristian HaskinsChristian HaskinsGTM Engineer on the Growth team at Rippling. Joins as a special guest for the inbound lead management session.•Thursday
Week 5Sweat the 1% of technical skills that the top 1% of GTMEs must know

Email deliverability

Warm up domains and mailboxes, and keep your emails out of spam.

ASAbbas SomjiAbbas SomjiBecame one of the UK’s youngest heads of sales at 24, then co-founded a Clay and GTM agency serving 50+ SaaS brands and sold it by 28. His outbound campaigns have booked meetings at HSBC, Binance, Coca-Cola, Nvidia and Monzo.•Tuesday

How to use AI to build n8n, Make.com & Claude Routines automations

Build automations that connect your tools and run without you.

AOAziz OmarAziz OmarAI and automations engineer at AOE, and one of the best no-code and low-code AI automation teachers in the world.•Thursday
Week 6Get hired or land your first clients

Becoming employable as a GTME

What employers look for, and how to show it in your portfolio and interviews.

NJNoemie JacqueminNoemie JacqueminRuns The Clay Headhunter recruitment agency and has placed 100+ GTM engineers in the last 2 years, including placements at C17, Growth Today and Instantly.ai in under 30 days.•Tuesday

How to land agency and startup interviews & jobs

Hear from people who have made the move, and what they wish they’d known.

JGJack GalpinJack GalpinTurned 40,016 emails into 222 booked opportunities at Instantly.ai (104 for a single client), after driving £1M+ pipeline at ZoomInfo and personally closing £750K+ in deals. GTME at ColdIQ, one of the most famous GTME agencies in the world, then at 2 of the fastest-growing SaaS companies in the world, Instantly.ai and now HeyReach.•Thursday
Week 7Future-proof & get certified

CLIs, MCPs, n8n, workflows, tasks & the future of GTME

Where GTM engineering is heading, and the tools that will get you there.

NNNaufal NugrohoNaufal NugrohoGrew his own cold email and Clay agency to 6 figures before merging it into Understory, and now leads GTM Engineering at DualEntry, a $96M-funded AI-native ERP that grew headcount 650% in a year.•Tuesday

How to pass Clay’s certifications, fast

Walk through both Clay certification assignments step by step, see the mistakes that fail most attempts and leave ready to submit with confidence.

TYTim YakubsonTim YakubsonClosed $500k in cold outbound revenue before he turned 21, including enterprise clients like L’Oréal, McKinsey and Oliver Wyman. Then implemented Clay for 100+ businesses and built the #1 GTM community (1,219+ students), now hosting this cohort.•Thursday
Apply now→

Other cohorts take your money and wish you luck. We put half of it back on the line. Pass Clay’s Inbound and Outbound certifications within 30 days of graduating and we refund 50% of what you paid. (Only for students who pay in full upfront. Full terms)

How the cohort works

Live weekly sessions

Two 90-minute sessions a week: Tue & Thu, 3pm UK / 10am ET.

1:1 time with Tim

Personalised training plus three 1:1 calls with Tim across the cohort.

Group coaching

21 hours of live calls, so you’re never stuck on a build.

Certification guidance

Step-by-step help through Clay’s Inbound and Outbound certifications.

5+ real projects

Build 5+ real projects covering outbound, inbound, CRM, RevOps and ABM (Account-Based Marketing) use cases.

Employer introductions

Warm intros to employers via partners like Sales Captain, Cloudtask & more.

Your outcomes

Here’s what success looks like. See for yourself.

Every week builds towards one of these outcomes. Read below to see how you can earn 50% back by getting certified.

Land 3+ GTM interviews

If you’re looking for a GTME role at an agency, startup or scaleup, our sessions with Noemie Jacquemin and Jack Galpin will show you how to land interviews at companies on your wishlist, ace the interview process and complete the task assignment.

Interview calendar showing 3 confirmed GTM interviews

Win your first GTM agency client

If you want to venture out and offer GTM implementation services, you’ll get access to a library of resources for starting a GTM agency, from landing your first testimonial clients to turning one-off projects into retainers.

Signed client agreement in a browser window

Pass Clay’s Inbound and Outbound certifications

5+ hours of step-by-step training so you’re fully prepped for Clay’s new Inbound and Outbound certifications. Attempt the certifications during the cohort, with our guidance at every step.

Clay certification being signed, with a rosette seal

What’s included

Free tools

A Clay Growth seat provided by Clay, plus paid FullEnrich, CompanyEnrich, Twain, HeyReach and Cornersight plans, included in your seat.

1:1 coaching with Tim

Two hours of personalised 1:1 coaching with Tim, per student.

Group coaching

21 hours of live group coaching across the seven weeks.

Clay certification

Step-by-step help to pass Clay’s Inbound and Outbound certifications.

Unlock GTME certificate

Issued to every student on completion of the cohort.

Reference letter

A personal reference letter, issued on completion.

Pre-work & homework

Set for every session, so you build real skill between calls.

Free bonus courses

Unlock Clay, CRM & RevOps, n8n, Claude Code and more, worth $1,000+.

Employer intros

Intros via partners like Sales Captain, Cloudtask and Stack Optimise.

If you are considering any other cohort provider, ask them how many hours of personalised 1:1 coaching they include. Most will say zero. That’s why students choose us over the schools and bootcamps of this world.

Most other bootcamps and GTM schools can’t afford instructors at our level.

How we compare

Don’t learn with a clown. Learn with the king.

Feature
Programme fee
Tools included
Clay credits
1:1 coaching
Live hours
Courses & community
Certification cashback
Unlock GTME cohort
$2,499
$1,999+ in free tools
Clay Growth seat: 30,000 credits and 40,000 actions a month for 90 days
2 hours per student
21 hours live: 2 × 90-minute sessions a week over 7 weeks
3 months’ free access to 8 courses and the community. Proven with 1,219+ students.
50% back if you pay in full upfront and pass both Clay certifications within 30 days of graduating
GTM Engineer School
$1,850
$500 in tools: Sumble, Clay, Octave & Swan.
Paid Clay plan included
Zero
18 hours live: 2 × 90-minute sessions a week
Loom videos that cover some topics
None
Bootprint (Clay Bootcamp)
$4000+
$500+ at most (Clay only)
Not stated
Zero
18 hours live: 2 × 90-minute sessions a week
Book a call to find out
None

Sourced from their public pages and based on conversations with students from their cohorts.

Other cohorts take your money and wish you luck. We put half of it back on the line. Pass Clay’s Inbound and Outbound certifications within 30 days of graduating and we refund 50% of what you paid. (Only for students who pay in full upfront. Full terms)

Taught by GTM operators still in the trenches,
not gurus with a ring light.

Tim Yakubson
Founder of Unlock GTME and B2B Boosted.
Marco, lead coach for outbound and Clay builds
Marco
Lead coach for outbound and Clay builds.
Noemie Jacquemin
GTM recruiter. Teaches how to get hired.
Alex Kudelka
Alex Kudelka
VP of Sales at MakiPeople. Leads GTM strategy.
Sebastian Chanes
Sebastian Chanes
Founding Sales at Gojiberry AI (YC S26).
Naufal Nugroho
Naufal Nugroho
GTM Engineering Lead at DualEntry.
Christian Haskins
Christian Haskins
GTM Engineer, Growth at Rippling.
Afsha Haslani
Afsha Haslani
RevOps and CRM expert. Salesforce to Clay.
Abbas Somji
Abbas Somji
CRO at InboxKit. Sold his agency in 3 years.
Aziz Omar
Aziz Omar
AI and automations engineer at AOE.
Jack Galpin
Jack Galpin
Ex-GTME at Instantly and ColdIQ. Now at HeyReach.
Tsvetina Grigorova
Tsvetina Grigorova
Lead Copywriter at Hypergen for 5+ years.
Abdul Mukati
Abdul Mukati
Founder of Master Inbox.

The final day includes a 30-minute call with Tim

Before you leave, you get 30 minutes 1:1 with Tim to plan your next move. You decide what the call covers: introductions, further upskilling and career planning, or answers to your final questions.

Introductions are not a promise of employment. We only introduce people we’re confident are ready.

01

Pick your topics

Choose what you need most: introductions, a career plan or your last open questions.

02

Bring your portfolio

The 5+ projects you built in the cohort give Tim the context to help you properly.

03

Leave with a plan

Clear next steps for the role, clients or business you want after the cohort.

Final day 1:1 with Tim 30:00
You pick the agenda1 of 3 picked

Who this is for

Two paths, one cohort. Pick the one that sounds like you.

Path 1: Aspiring GTM engineer
You want your first GTM engineering role, at a startup or an agency
You need a portfolio of real Clay and AI builds to show employers
You want warm intros from people who hire GTM engineers
Path 2: SDR or AE
You want to automate your own prospecting and book more meetings
You want the GTM engineering skills that get you promoted or paid more
You want to build the outbound systems your sales team runs on
Either path, this is for you if
You are an SDR, AE, RevOps or technical person moving into GTM engineering
You will put in 6 to 8 hours a week
You want proof of work, not just a certificate
This is not for you if
You want a job handed to you
You cannot attend live or catch up within a day
You are not willing to be vetted and to ship work

Simple pricing

The Cohort Seat
$2,499
Full price, one payment. Live cohort.
Pay the full price and treat the 50% certification cashback as a bonus, not a discount.
  • ✓7 weeks of live sessions: two 90-minute calls a week, Tue & Thu (21 hours live)
  • ✓Two hours of 1:1 coaching with Tim
  • ✓A Clay Growth seat and credits provided by Clay, plus paid FullEnrich, CompanyEnrich, Twain, HeyReach and Cornersight plans
  • ✓Step-by-step training for Clay’s Inbound and Outbound certifications
  • ✓5+ real projects for your portfolio (outbound, inbound, CRM, RevOps & ABM use cases)
  • ✓Pre-work, homework and every session recording
  • ✓Employer intros via partners like Sales Captain, Cloudtask and Noemie Jacquemin
  • ✓A 30-minute call with Tim on the final day
  • ✓Free bonus courses on Clay, Claude Code, CRM, RevOps and n8n, worth $1,000+, plus an Unlock GTME certificate and reference letter
  • ✓50% of your fee back if you pass Clay’s Inbound and Outbound certifications within 30 days of graduating. Only for students who pay in full upfront (full terms)
The Self-Paced Seat
$999
Recordings, not live sessions.
  • ✓7 weeks of pre-work, homework and session recordings (not live sessions)
  • ✓Two 15-minute check-in calls, at the start and end of the 7 weeks, to make sure you’re on track
  • ✓Free access to one weekly group call inside the Unlock GTME community
  • ✓Access to the community group spaces
  • ✓90-day access to every Unlock GTME course and recording
  • ✓Ad-hoc support via community DMs (with direct support from Tim)

Please note: the Self-Paced Seat does not include access to any sales tools. It is not a Clay-funded seat, so the free Clay account that comes with the Cohort Seat is not included. It also does not qualify for the 50% certification cashback.

Clay Scholarship cohort: part of your Cohort Seat could be funded by Clay.

Pay in full if you’re not selected for scholarship funding.

Other cohorts take your money and wish you luck. We put half of it back on the line. Pass Clay’s Inbound and Outbound certifications within 30 days of graduating and we refund 50% of what you paid. (Only for students who pay in full upfront. Full terms)

How to apply

[ STEP 1 ]

Apply in 5 minutes

Your LinkedIn, a 3-minute Loom and your background.

[ STEP 2 ]

15-minute call

We check fit and answer your questions.

[ STEP 3 ]

Decision in [ 48 hours ]

Accepted students confirm their seat and start pre-work.

Other cohorts take your money and wish you luck. We put half of it back on the line. Pass Clay’s Inbound and Outbound certifications within 30 days of graduating and we refund 50% of what you paid. (Only for students who pay in full upfront. Full terms)

Frequently asked questions

Two 90-minute live sessions a week, Tue & Thu, 3pm UK / 10am ET, plus pre-work and homework. Plan for 6 to 8 hours a week.

No. But you do need the drive and the time over the 7 weeks to do the pre-work, attend the sessions and complete the homework.

No. We don’t guarantee you’ll pass the Inbound or Outbound Clay certifications, but we train you on every detail and step you need to complete the assignments and get certified.

Live. Two 90-minute sessions a week, Tue & Thu, 3pm UK / 10am ET. That’s 21 hours of live group coaching in total. The Self-Paced Seat uses the session recordings instead.

Cohort 1 starts 10 November 2026.

7 weeks from now, you could be a GTM engineer.

20 seats. Apply in 5 minutes, then we’ll talk for 15 minutes and help you start your GTME career.

563+ five-star reviews

We make incredible courses, and apparently 1,219+ people agree.

These are real people like you. Click a name to open their LinkedIn profile and ask them for their honest thoughts on Tim’s courses.

Tim’s Clay Journey

Are you ready to become a GTM engineer who companies can’t ignore?

Tim spent 3 years as a founding sales rep at 2 pre-PMF startups and closed $500k before the age of 21. He sold B2B SaaS, payments and market research to enterprise buyers like McKinsey, Oliver Wyman and Nestlé. Every one of those deals came from pure cold outbound.

That run led him to quit his head of sales role in London and start his own GTM agency just as Clay and AI were changing the game. He is one of the first Clay-certified experts in the UK. His agency has implemented Clay for 100+ companies, and his Unlock courses have trained 1,219+ students in the last 18 months.

Unlock GTME has 563+ reviews, students at companies like Clay, HeyReach and Revolut, and is a Clay academy partner. Clay is the core technology of this cohort and funds scholarship seats through the Clay Scholarship.

Tim has condensed the experience of training 1,219+ people into 7 weeks and 14 live sessions, taught by instructors most other cohort programmes simply cannot afford to hire. This cohort is built to get you certified, hired or working with clients.

Whatever your next career move, I’d love to help
you build the GTM skills to make it happen.

Founder

Unlock GTME